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Category: Ecommerce(Page 1 of 2)

adidas international strategy

Adidas International Strategy

Part of Adidas’ international strategy is the horizontal integration of companies. The aim of such a collaboration is the realisation of economies of scale

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ways to improve customer service

Ways to Improve Customer Service

Every thriving business has one thing in common; they have discovered the ultimate recipe for delivering amazing customer service. Even though it sounds simple, many companies fail to stay afloat and crumble under the pressure

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evolution of indian e-commerce

Evolution of Indian E-Commerce

It is odd how things change. Once during the Summer of ’16, while gulping coffee with my friend Rishi, at a vibrant Koramangala cafe we discussed E-commerce in India and what the future holds for it. And slowly a typical industry

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e-commerce-websites-for-small-business-success

E-Commerce Websites for Small Business Success

An e-commerce website, such as Phdify.com, is the perfect opportunity for a smaller company to really demonstrate one of its key strengths – its size. Good website planning is

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competitive pricing in retail

Retail – Industry Trends Analysis

When it comes to sales, retailers everywhere are struggling to compete with Amazon and Walmart. But if you think that lowering prices is the only way to deal with this issue, then

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