If you have an online business, then you must be juggling with a lot of things to make your business successful. During this time, have you stopped to Google yourself and know how others are viewing you up online? Now, if you think online reputation management is something for the big brands, then think again. The reality is that before anyone decides to do business with you, they first want to check reviews about your online business and the information that they find can have a huge impact on them, for better or worse.
Latest research has stated that businesses lose about 22% opportunities when potential customers find negative reviews or information on the first page of search results. Online reputation often creates the belief of the expectation of the experience of buying, working or investing in your organization and this is what you target audience believes to be true about your business and your value. If you already have some negative content online, then you can surely delete your questionable content and even watch what people say. ORM services can help you to clean up the damaging content about you online and help to promote positive content that helps you to build your brand.
Do Some Spring Cleaning: This is the first step to improve your online situation, but before that assess yourself and see what comes up in the first few pages of Google. Do this with all the major search engines and check if there other names populating with your search result, or is it only you? Check for negative information and any images those are irrelevant. Review your Facebook and Twitter history and flag any controversial or potentially damaging updates. Once they are clean, you can start with fresh posts.
Reserve Social Properties and Buy a Domain: Once you are done with the cleaning episode, go to a domain provider and purchase a domain with your full name or keyword in it. This will ensure that when visitors search your name they will find exactly what you want them to find. Try to include a bio, latest informative blogs, a contact page, honors and awards if you have. Social properties are also very important and are a great means to present yourself before the audience. Follow the same strategy with your social accounts and once you are done, optimize your profiles for maximum SEO value.
Develop a Social and Content Strategy: It is now time to plan a strategy for your online reputation management activity. Think about what your target audience knows about your services or products. Update your social account and website regularly with content that your audience will find helpful and relevant. Show your expertise by offering articles and videos or slideshows that your visitors are interested in. this will help to show your unique leadership and lend both value and credibility.
Make a Posting Calendar: It’s time to remain active on social media, so create a posting plan to publish content and schedule it accordingly. Figure out how many posts per day or per week you can add and publish at least one informative and one personal content per month. Interacting with your people and keeping them engaged will help to grow your authority. You can start with some real conversations and give the audience a reason to follow you.
Verify your Google Listing: Unclaimed Google listing is bad and you also miss out various opportunities to offer valuable information to the customers. Check the contact information and verify your business before the edits appear across Google Search and maps.
Manage Online Reviews and Encourage Positive Feedback: If you have a business with no reviews, then you are very close form a 1-star rating. Encourage your customers to be active and post their reviews on online sites. Put a call to action in your email signature or on your site. You can also create offers to boost any positive activity. Avoid repetitions and make your business responsive, honest and transparent.
Thus to conclude, we can say that considering an effective online reputation management for your business will surely have a positive influence and boost your website performance.
Online reputation management helps to control what shows up on the search engines when someone is searching you online. Negative results, risky social media posts can have a negative impact, but ORM services can help you present positive content that makes you appear great online.
Author Bio: Lopamudra Guha, I am a professional technical content marketer with more than a decade of experience in writing on varied topics. My passion is to provide people with information on all aspects of online reputation management and latest software technologies.