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It doesn’t matter if you are a budding website maker or someone who is in a mission to optimize his existing e-commerce site, this particular guide will help you with tactful suggestions on how to take your SEO game a notch higher.
On-page SEO for an e-commerce site is a great deal, given the thousands of category pages and products. That going ahead of your competitors on Google is well known, but what if you are totally clueless about the tricks and tips of SEO; which will aid your e-commerce site to scale the top position?
You are missing out on a greater part of sales if you miss out on clicks.
On-Page Optimization
On page SEO optimization comprises of all the actions that you undertake on your own website to rank higher.
As far as on-page optimization is concerned, there are few important points that you must consider:
Keyword Optimization
If you wish to optimize a page, you have made sure that the keywords in the page are strategically placed, including:
- The title of the page
- Headers
- Subheadings
- Paragraph Copy
- Description of the products
- Name of the image files
- Image alt tags
- Title of meta and Description
- URL’s
When crafting URL’s, always be sure they are easily readable and are user friendly. URL’s must comprise of your keywords and not something irrelevant.
Also, Meta title should always be like an ad and not be loaded words either.
Site Structure
Crafting information is quite important, if you’re building your website from the scratch or even applying a re-design.
Great information architecture can determine your website rankings, usability and conversation in an overall manner. You would be on the winning forefront if you can make prior-planning; which will lead your products to expand in the ensuing years. This is especially true in terms of e-commerce websites owing to their space. Concentrate on building a “flat-architecture” for the website, which implies a design that demands few clicks travel to the product page from your home page. Maximum authority or “link’ juice’ would pass to your product page from your home page this way through internet links.
Internet Linking
Internet linking is nothing but a linking to other pages from your website pages in your own website. Giving you the sole authority to create your own anchor text, internet linking aids you to rank god for the top keywords. Try using the internet linking wisely, as loading all the pages with internet linking would instigate Google to think negative about you. Use internet linking when it is natural.
Usability
Usability is quite important for your happy customers. Customers will only frequent your site when the e-commerce site holds satisfactory or rather good usability. Great user experience indicates that the site is easy to use, quite helpful and fun, besides ensuring that the users would spend a good time on your site. One good way to test your site usability is to make double sure that the checkout process is not unnecessarily lengthy and consists of few easy steps, thus making quite accessible to customers, and allowing them easy ways to contact you.
Mobile Versions of the Website
With mobile apps becoming the hottest topic now, it is important to create a mobile version of the website to reach out to the mass. Thanks to responsive website design, you can now code a site being rest assured it would work on any given device, sans creating different site.
By Miten Shah
who is an entrepreneur and the founder of SeoWebFirm, one of the leading marketing and web solutions providers across the world. His articles help small business owners and aspiring entrepreneurs improve their SEO strategies radically and take their businesses to the next levels through simple and practical steps.
Member since August, 2017
View all the articles of Miten Shah.
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