Creating a website does not mean that you would be able to run it successfully. A website is rated as successful if it has visitors and generates business. Spending money on building a website that does not have traffic is nothing but putting money to waste. Even websites with the finest technical features are unable to survive for a long time because they have lack of traffic. The biggest sign of a successful website is that the bounce rate is low, and the rate of traffic is consistent. In other words, successful websites have a high rate of organic searches. People search for these websites using search engines, social media and other alternatives. If people are not searching for your website, it means that the rate of organic searches is low.
There are numerous reasons why your website is going down in terms of organic searches. Four of them are listed as follows.
As a website owner, you should know which factors hold are most important for visitors. People may be impressed with an advanced interface, but this component is not as important as the quality of content published. You need to take your time for content preparation whether it is writing a blog, web page or any other form of text. Do not ignore grammatical issues as they can leave a permanent bad impression. Let us go through an example.
Issues with the tracking code of the website may also result in reduced organic searches. This does happen when changes are made to the website. This is when the tracking code loses its stability to some extent. To avoid this problem, keep a proper check on the changes to your website and the tracking code condition. This is one of the prime reasons due to which organic searches reduce.
It is a fact that every web page has to be indexed properly if it has to appear on Google. Getting indexed by no means provides the assurance that the website would get a high count or organic searches. A high number or organic searches can be attained by publishing top notch content. There is no substitute for quality content and Google gives immense importance to quality of content.
It is a common fact that a website comprises of several pages. A lot of people do not know that for people to view a website completely, all the pages have to be indexed. For example, consider that a brand dealing in water bottles is not getting enough traffic on its website. Consider that the page of products is not indexed, and it is expected to get the maximum traffic. If it is not indexed, it would not be visible to the targeted customers. Hence, when people would not see a web page, they would not be able to visit it as well. This would bring down the organic searches. Even if you witness that the organic searches are falling, taking timely action is the key. A website can easily acquire a high SEO rank again if it figures out the reason of the problem and executes a solution in a timely manner.
By Asad Shehzad
who writes SEO articles for online businesses marketing to make their Google search rankings surge. His articles have appeared in a number of websites. He contributes articles about SEO techniques regularly to pre post seo.
Member since February, 2019
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