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Category: Ecommerce(Page 2 of 3)

The business landscape has changed drastically over the last few years. A significant portion of the large gains witnessed in business can be attributed to the Internet and advancements in technology. Indeed, E-commerce generates trillions of dollars in profits each year. Entrepreneurs seeking to survive and grow in the ultra-competitive e-commerce environment must master the art of online selling. It all starts with creating a unique yet intuitive e-commerce website. Here are 5 tips on how to create successful e-commerce websites: 1. Create a solid foundation When it comes to e-commerce, first impression matters; your ultimate goal should be to […]

Part of Adidas’ international strategy is the horizontal integration of companies. The aim of such a collaboration is the realisation of economies of scale (Anh V et al., 2009). Through the acquisition of companies in the same business area, a targeted attempt was made to increase market share and improve sales (we have accepted all of this factors while doing this market research report). The horizontal integration offered Adidas the perfect opportunity to close the resulting gap with its American competitors, Nike, and to generate knowledge growth about markets and consumers through already established companies. According to Bartlett and Beamish […]

Every thriving business has one thing in common; they have discovered the ultimate recipe for delivering amazing customer service. Even though it sounds simple, many companies fail to stay afloat and crumble under the pressure due to this very area. When you consider how essential customers are to business, you see just how crucial it is to nurture a healthy relationship. Even if you have an excellent product, if your customers are satisfied with an interaction they won’t be back. Period. It’s a harsh world but it’s a fundamental business principle. Maybe you are looking to up your team’s customer […]

It is odd how things change. Once during the Summer of ’16, while gulping coffee with my friend Rishi, at a vibrant Koramangala cafe we discussed E-commerce in India and what the future holds for it. And slowly a typical industry discussion between folks who are part of India’s e-commerce story leads to rationally evaluating some real big problems and opportunities. By the time we finished we had ideas we felt was worth evaluating. Following weeks, we jumped to our researches and giving shape to our idea. And then put in next few months doing primary research on consumer and […]

An e-commerce website, such as, is the perfect opportunity for a smaller company to really demonstrate one of its key strengths – its size. Good website planning is crucial. One of the greatest assets a small business has is its size. While there is a temptation (and sometimes a necessity) for a small business to position itself as a larger company, this can sometimes weaken one of the company’s greatest strengths. Planning an E-commerce Website A well designed e-commerce website helps to even the playing field between large and small companies and allows the smaller business a wonderful opportunity […]

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