Introduction In 2018, search engine Google introduced a new Mobile-First Indexing Policy that shook the digital ecosystem. Google pointed out that 70% of all its searches were now being made from smartphones. From being touted as gimmicky and unnecessarily expensive, mobile phones have not become second nature to human beings. In an age driven increasingly by smartphones, internet connectivity, and digital transformations, brands need to […]
Category: Digital Marketing (Page 1 of 22)
- Published By: Guest Authors
- Category: Search Engine Optimization
- Published Date: February 22, 2021
- Reading Time: 4 Minutes
- Published By: Guest Authors
- Name: Sahil Patni
- Category: Digital Marketing
- Published Date: February 15, 2021
- Reading Time: 3 Minutes
The 21st century consumer is technology and information driven. In response to this, marketers also need to develop personalized marketing strategies to attract potential customers and retain existing customers. To make these two ends meet, marketers need to access all relevant data as precisely as possible. The marketing strategy based on data is commonly termed as data-driven marketing. Marketers collect data at every single point […]
- Published By: Guest Authors
- Name: Rachelle Wilber
- Category: Search Engine Optimization
- Published Date: January 30, 2021
- Reading Time: 3 Minutes
As a business owner, a business website is vital as it helps clients get general information about your entity. A website also acts as a marketing strategy for your products and services. An optimized business website increases traffic and becomes relevant to those visiting it. Are you wondering how you can optimize your business website efficiently? Consider the following tips. Have a Mobile-Friendly Web Page […]
- Published By: Guest Authors
- Name: Arslan Haider
- Category: Digital Marketing
- Published Date: January 29, 2021
- Reading Time: 5 Minutes
Marketing in the Old times: Remember the times, when the announcement of a new shop was broadcasted on the radio? Or word of mouth marketing was the only way you got to know about the new bakery shop in the neighborhood? And the highest form of marketing would be done through newspaper ads if you had the budget. Yes, once upon a time this was […]
- Published By: Guest Authors
- Name: Hemanth Kumar
- Category: Search Engine Optimization
- Published Date: January 21, 2021
- Reading Time: 5 Minutes
Local SEO has become more and more important as time has passed. The introduction of the local pack and Google my business changed a lot in the SEO world. Since then, dedicated local SEO specialists and local SEO agencies have sprung up. This is because the modern consumer has become very aware due to the power of the internet and does tons of research online […]
