Participation in digital tenders helps agencies to find good clients. However, competition in them is high, so it is always challenging to win a match.
Here are some of the most common mistakes that make agencies lose. The material will help you find and eliminate the miscalculations that separate you from exciting projects and profits.
A tender is a competition where the customer chooses the contractor who will best cope with the task at hand. We can talk about any activity: construction or renovation, procurement, drafting contracts, or accounting services. The employer sets the conditions under which he will work with the contractor – the scope of tasks, deadlines, and the contractors offer their options. Finally, the contract is concluded with the one whose offer of cooperation is most suitable. To get a quote, visit the Tenderboard procurement platform.
Tenders in the digital sphere are organized according to a similar principle. Only the sphere of activity is different – Internet marketing, SMM, SEO promotion, development, and so on and so forth.
Well, let’s say, for example, an online store needs to advertise. To do the job, you need a specialist or an agency “from the outside” – well-versed in all the intricacies of the setting (like google partner agency).
To find it, the head of the enterprise needs to revise and study dozens of websites with thousands of job seekers’ resumes. It will take a considerable amount of time.
Another option is to create a tender on a unique site so that contractors themselves come and offer their services to solve the problem.
An advertising agency or a private contractor who has the necessary skills can participate in digital tenders.
Tenders are:
The tender itself can take place in one or several stages. A multi-stage competition resembles an interview that large companies conduct when hiring:
All selection options can work in the digital sphere. But in any case, only one contractor will be selected for the task.
Remember that a digital tender is a competition, a victory that can provide an agency with work. It is impossible to predict in advance how the customer will behave and whom he will choose. Success here largely depends on how careful you are when composing a response.
Dive into the project, analyze your competitors and avoid the mistakes that we mention below:
Good luck!
By Bilal Ahsan
who is a guest author and blogger.
Member since September, 2020
View all the articles of Bilal Ahsan.