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Business success is the dream of every businessman; entrepreneur and well experienced. And to every businessman success has a different definition, according to his goals and targets. For some success is being able to work hard and earn a good living, but for some success is not achieved until they can generate a billion-dollar revenue. For an entrepreneur, success lies somewhere between the abundance saving […]
Introduction In 2018, search engine Google introduced a new Mobile-First Indexing Policy that shook the digital ecosystem. Google pointed out that 70% of all its searches were now being made from smartphones. From being touted as gimmicky and unnecessarily expensive, mobile phones have not become second nature to human beings. In an age driven increasingly by smartphones, internet connectivity, and digital transformations, brands need to […]
The 21st century consumer is technology and information driven. In response to this, marketers also need to develop personalized marketing strategies to attract potential customers and retain existing customers. To make these two ends meet, marketers need to access all relevant data as precisely as possible. The marketing strategy based on data is commonly termed as data-driven marketing. Marketers collect data at every single point […]
As a business owner, a business website is vital as it helps clients get general information about your entity. A website also acts as a marketing strategy for your products and services. An optimized business website increases traffic and becomes relevant to those visiting it. Are you wondering how you can optimize your business website efficiently? Consider the following tips. Have a Mobile-Friendly Web Page […]
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Marketing in the Old times: Remember the times, when the announcement of a new shop was broadcasted on the radio? Or word of mouth marketing was the only way you got to know about the new bakery shop in the neighborhood? And the highest form of marketing would be done through newspaper ads if you had the budget. Yes, once upon a time this was […]
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