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The most successful real estate agents don’t wait for business to find them. They use a savvy marketing plan that will proactively recruit clients and repeat business. You don’t have to spend exorbitant amounts of time or money for your marketing strategy. Just use tips like these to maintain a continual client stream.
Don’t wait to meet new contacts just when someone wants to buy or sell a property. Get to know people in your target market area. Hold an open house at your real estate company. Participate in local fairs and civic events. Give a talk or presentation on your area of housing expertise on topics like how to prepare your home before selling it or buyer beware tips. As the community becomes familiar with your brand, you could become the first person they call or refer to others when a property needs to be purchased or sold.
Stay in Touch
After doing business with clients, send follow-up notes a few months later to see how things are going. They will appreciate your checking in with them, and the contact will help them to remember you when someone they know wants to buy or sell a home. Some clients are so happy to work with a caring, responsible realtor that they will end up buying two or three homes with that person as well as referring relatives and friends to that agency.
Network in Person and Online
Join business groups like the chamber of commerce and the Rotary Club. Get acquainted with the local professionals with whom you can network. You may want to network with contractors and technicians who often have customers who are looking to buy or sell a home. You can also become a neighborhood fixture by donating to worthwhile causes, such as a fundraising event for charity or by supporting a youth club or athletic team. Stay in touch via social media to say hello and answer real estate questions so that you can become the go-to expert when needed.
Hire a Real Estate Marketing Service
Consult a real estate agent marketing service for help with finding and retaining realty customers. These agencies often have access to directories and maps that may be useful in building your client base. They can also give you more tips on how to make yourself more visible to potential clients in your community. Realty marketing services have experience in working with real estate agents who are looking for inroads to the housing market.
The housing market is constantly rising and falling, but you need to figure out how to get a steady stream of clients for your real estate company. When you do, your business will be successful, and will only attract more business. By making yourself visible in your community and working with marketing professionals, you can start making the important connections you need. Use tips like these to build your business year-round. When someone needs a realtor, you could be the trusted name that comes to mind.
By Anita Ginsburg
who is a freelance writer and residing in Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. She recommends consulting a real estate marketing service like Homes.com when you’re growing your realty business.
Member since July, 2019
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