Search engine algorithms are constantly evolving ever since website owners realized the importance of SEO. To stay ahead you have to keep up to date with all the requirements made by different search engines from time to time. While a lot of tricks have been tried, one has proven to remain unchanged over the years. Link building is one useful skill that most online businesses depend on today to rank on top of SERPs. Google has, in fact, confirmed that link building is among the three main factors they consider when ranking websites on their pages. Hire local business SEO packages experts today and experience the magic on your way to the top of search engine result pages.
Here are a few SEO link building techniques that could really help you.
Local Versus Traditional Link Building
Traditional link building advises website owners to steer clear of websites that possess a low domain authority and instead opt for websites with higher authority. This is however wrong especially when it comes to doing local search engine optimization according to SEO experts. You can only build relevance locally if you add links to low authority websites in your locality.
You have to comprehend that every local website matters regardless of the authority they have. The traditional link building notion has however overshadowed this golden rule but using local link building you can easily dominate the search engines by working with these local websites. You can consider local business SEO packages to help you with this process.
Networking with local bloggers or website owners for collaboration can be very instrumental in your venture of link building. Custom searches direct you to websites and blogs in your location that you could reach out to for more discussions on link building. All you need to do is find the appropriate blogs to reach out to by typing your location + (blogs/websites) in the search bar. The results will display to you potential sites that you can create collaborated content with.
Apply for Local Awards
This is yet another successful way of link building and working your way up to the top of SERPs. Several organizations arrange for competitions and you can apply for most of them even if you fail to win. What this does is create awareness concerning your business. It actually improves your website’s visibility on search engine and you may appear on top sneaker store in your area or whatever your business is about. By participating you also attract local customers in your area, therefore, killing two birds with one stone.
Establish Local Meetings
By hosting or attending regular meetings with the people around you, you manage to amplify exposure in your locality. Find active groups in your town, for instance, a sports group that organizes for regular meetups. You can then offer to host them and that might just win you a few easy links that may guarantee your appearance on their blogs. You may also opt to sponsor their meetings by providing refreshments that will be used by the attendees.
Have a Resource Page for Your Fellow Locals
Everyone loves to have an easy time finding a place they could have fun at. One of the ways of helping your fellow locals is creating a local resource page for them where they can get information on different restaurants, gyms, and bars that they can visit for the best experience. You can also decide to include a little content describing these areas and boom you have a perfect link building opportunity and high possibility to rank highly on search engines.
Use Your Social Circle and Family
It can never hurt to ask for assistance from those around you. You may have family and friends that have websites or blogs and are willing to help you on your journey to the top. All you need to do is use the already existing relationships to get to where you want to be. Talk to the owners and have them help you with your link building before you approach people that do not know you for assistance.
Shout out from Local Influencers
Do you have any celebrities in your areas? If yes then they may also present a perfect opportunity to create awareness about your blog or site. It is easier when you already know the celebrities but incase you do not have someone that knows them set up a meeting with them. All you need during this meeting is a special interview and talk that locals could watch. This can, in turn, win you the links you desire and progress in no time.
Link building and other local SEO techniques can be technical to you if you have no prior know-how. Find SEO experts to hire today for quality services and better responses and rankings on your website today. With the above tips, link building should be easier and more manageable to you.
Author Bio: Ritu Sharma is the Content Insights Manager & Online Marketing Strategist with over 9 years of professional experience. She is currently working with India’s leading SEO company PageTraffic.