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Keywords are instrumental in unlocking any lock as a barrier between your brand and digital success. Keyword monitoring significantly boosts your SEO efforts and pushes your brand towards this digital relevancy.
Once your brand achieves this online visibility, monitoring the performing keywords to maintain SEO success is critical. Keyword monitoring includes tracking the performance of certain keywords related to your business and using that data to improve your search engine rankings.
Why is Keyword Monitoring Essential for SEO?
Keyword monitoring is crucial for the success of SEO campaigns. It helps your brand stay on top of industry trends and changes in search behaviour. For instance, if you notice that a particular keyword has gained popularity among your target audience, you can modify your content and website accordingly.
Additionally, monitoring keywords can help you identify new opportunities for driving traffic to your site. For example, if you notice a new keyword relevant to your business, you can generate unique content targeting that keyword.
Keyword monitoring can also help you create content optimized for better Google rankings. You can easily track the performance of different keywords. Monitoring helps you determine which keywords are driving the most traffic to your site and which are not performing. This information can help you optimize your content and website to focus on the keywords driving the most traffic.
How to Monitor Keywords for SEO Success?
Now you know the significance of keyword monitoring, let’s talk about how to do it for your SEO campaign. There are several tools and techniques you can use to monitor keywords. Some popular options include:
SEMrush is another convenient SEO tool that provides detailed information on the performance of specific keywords, including search volume, competition, and related keywords. It also assists you in identifying keywords based on competitors’ URLs.
SEMrush is recommended in most cases due to its simplicity and comprehensive functionality. According to various users, SEMrush is a way to go for the following reasons:
- Keyword categorization
- Ranking comparison
- Rank by country features
Ahrefs is a popular keyword monitoring tool that assists you in finding trendy keywords and the difficulty of ranking those keywords. Its rank tracker significantly helps SEO professionals monitor the performance of different keywords over time.
Monitoring competitors’ high-performing keywords are one of the main selling points of Ahrefs SEO tool. Users prefer Ahrefs due to its;
- Simple setup,
- SERP filtering,
- Keyword alerts,
- Data visualization feature.
Google Search Console
GSC is an SEO tool that provides information on how your website performs in Google’s search results, including which keywords are driving traffic to your site and any issues that need to be addressed.
Search console helps you analyze metrics such as impressions, CTR and leads generation to determine organic traffic on your site. GSC is preferred because it is free to use and one of the most accurate tools to measure SEO metrics. Also, it gives you the best idea about how your website will rank on Google search consoles.
Ubersuggest is one the most preferred free-to-use keyword monitoring tool. You can also monitor the performing keywords of your competitors to stay one step ahead in the SEO war.
Industry experts recommend Ubersuggest due to its monthly and yearly reports on search volume along with SERP results related to that keyword.
Accuranker gives you a clear about the position of your keywords on Google and Bing search engines. It helps you monitor the ranking of your keywords and alert you about any ranking change so that you can act accordingly to boost SEO results.
Users rank this too high because it is said to be the fastest keyword ranking tracker in the industry. Other selling features include its user experience and landing page features.
Moz is an effective tool for monitoring keywords across various search engines and local business listings. It helps the user determine accurate search volumes and organize keywords according to the difficulty of ranking them.
Experts recommend Moz as it has one of the largest keyword databases. Moz can help you with keyword research, monitoring, and website audits throughout the SEO journey.
SEOmonitor utilizes Google Search Consoles and Analytics data to put forward keyword monitoring techniques to determine organic traffic on your site. You can target various keywords at a time related to the concerned topic.
The pinching tool is the best selling point of SEOmonitor as it helps forecast the financial value of boosting rankings for specific keywords.
Pro Rank Tracker
Pro Rank Tracker is one of the best new editions to the SEO tools market. It can track keywords based on cities, regions, or even devices. Pro Rank Tracker has high efficacy in determining local search volumes.
Industry experts prefer Pro Rank Tracker because it boosts local SEO. Another selling feature includes providing historical data to compare past keyword activity with recent ones.
Long Tail Pro
Like other monitoring tools, Long Tail Pro monitors your keywords to boost the SEO activity for your site. It focuses on how your competitors are ranked on the first page of Google and optimizes your site using that data.
Long Tail Pro is ranked higher due to its ability to track specific keywords and optimize the content according to performing keywords.
Manual Tracking Using A Spreadsheet
There is an effective method if you want to keep track of your keyword by yourself. You can easily monitor your keywords manually by creating a spreadsheet and updating it regularly with your target keywords’ search volume and ranking.
The manual method lets you keep a proper keyword performance record during the SEO campaign. Generally, this method requires extra effort but produces satisfactory SEO campaign results.
Conclusively, keyword monitoring is an essential part of any SEO strategy. By monitoring keywords, you can stay on top of industry trends, identify new opportunities, and optimize your content for better performance.
You can utilize the tools and techniques mentioned above and follow best practices to make the most of your keyword data. Incorporate different keyword monitoring tools into your SEO strategy to improve your search engine rankings and drive more traffic to your website.
Member since May, 2023
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