Featured Image Caption: WordPress SEO Best Practices
A whopping 40% of all websites on the internet are powered by WordPress. And if you do not count those without a content management system or CMS, this number goes up to 64%. Why is this important? It means that if you own or manage a website, there is a good chance that you are using this platform. It also means that you need to play by a specific set of rules to attract eyeballs, generate leads, and increase conversion. These rules can be summed up in two words: WordPress SEO.
Here are the most effective SEO practices to boost the rankings of your WordPress website:
Do Thorough Keyword Research
The days of keyword stuffing are long gone, as Google and other search engines have gotten very good at policing them. Still, there are many ways to increase your online visibility using this ranking factor, and a good place to start is by leveraging one of the many keyword research tools available today. Some examples are Answer the Public and Moz Keyword Explorer.
Use Compelling Content
Despite all the changes in the search algorithms over the years, the age-old marketing phrase “Content is king” still applies to this day, and for good reasons. The main reason why people go online is to look for a solution to a problem or for an answer to a question, and only high-quality content can provide them with that. It is the cornerstone of an effective and successful WordPress SEO campaign.
Create Content for Social Sharing
Nowadays, most people are on Facebook or Twitter. So if you want to reach more of your target audience, you need to optimise your content for sharing on social media platforms like these.
If you have a new article, video, or any content that offers much value, make sure that it is sharable by enabling the Open Graph metadata under that Facebook and Twitter tabs and then clicking the “share” link.
Use SEO-Ready Themes and Plug-Ins
A big part of the success of WordPress is that it allows virtually anybody with a laptop and access to the internet to put up a website within minutes, thanks in large part to the themes and plug-ins that come with the platform.
In order to have a professional-looking website, all you need to do is choose the right theme and plug-ins. And, part of this is making sure that it is SEO-friendly.
Optimise for Mobile Users
Having a mobile-friendly website offers many advantages. For one, it allows you to reach a broader audience, especially with the prevalence of mobile internet use. What is more, it is a great way to boost your ranking signals.
You can use a responsive web design or RWD, as this technique allows developers to create websites that look great on smartphones, tablets, and all other devices.
Increase Your Website’s Load Speed
Nothing drives a user away faster than a slow website. It increases your bounce rate, costs you traffic, and hurts your SEO rankings.
Check your site speed using the Google Page Insights tool. You can then compare it to your competitors’ websites. If yours is slower, follow Google’s recommendations on how to increase your site speed.
Like all other strategies, SEO for WordPress only works if it is implemented well. So, remember to follow these tips or hire a reputable digital marketing agency to boost your rankings and increase your website’s online visibility.
By Ester Adams
who is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.