How much more traffic should your ecommerce website be getting to boost your ROI? If you are not satisfied with the number of visitors coming to your website or the ultimate conversion of leads and revenues, then is time to sit and study your website once again. Just building your e-store is not enough, you have to secure a higher ranking on the search engines and remain ahead of your competitors. But what if you have no idea about how to enhance your brand visibility? If this is so, then you are probably missing out on potential business opportunities.
What is SEO and why is it important for your e-store?
SEO can be defined as the art of optimizing your website with specific and targeted keywords so as to rank higher in the search results. E-commerce SEO and the conversion rate optimization can boost your traffic and sales if you can effectively implement an SEO strategy.
Optimizing your e-store ultimately means only one thing, that is creating the best possible results for your chosen keywords or phrases. Research has stated that websites that attain a number 1 rank has an average click through rate of 36.4% and the 2nd rank receives about 12%. Once you attain a top ranking, people searching your products and services using the keywords will see your website and visit it for more information. This gives a huge chance to convert your potential leads to sales.
If you want to be the best business for your customers to shop, then following some steps is crucial for long term success:
In order to run an effective ecommerce SEO campaign, it is important to ensure that your keywords chosen are those that are mostly used by your visitors.
Why is this so?
Keywords research is an integral part of SEO because these keywords in the content will help the search engine spiders to identify your content and present it before your visitors. Targeting any wrong keyword can simply ruin your SEO campaign and it will only lead to low quality traffic, fewer conversions. It is suggested that the keywords should be highly relevant to the products or services and always be careful not to choose keywords that are very broad or too competitive.
Once your keyword list is ready, you are almost half your way. It’s now time to start with the market and competitor analysis. From your keyword list, try to select the keywords that your main competitors are going for. Compile the list and check their domain authority. Identify the strategies that they have used to optimized their e-store and the way they are promoting their products. Doing this will help you to understand the way your rivals are working.
Considering your website is another important step in ecommerce SEO. Check how the pages on your website are arranged and if it is important to insert relevant content with the keywords for better ranking?
The golden rule:
- Keep things simple and readable.
- Keep every page only 3 clicks away from your home page.
- Make browsing of pages and finding the products easier for the users.
Find the site errors:
Try to determine any issues with the website and list the errors, duplicate pages, redirect missing header tags and etc. You can use some tools to help you identify some of the site errors that can help to enhance your overall SEO of the e-store. Redirect any 404 pages to the actual content, update any duplicate content and change the 302 redirects to 301 redirects.
Another important step is internal linking and this is when you link your website pages to some other pages within the website. This helps you to establish your own anchor text and this can actually help you attain a higher ranking for the top keywords.
Mobile version of the site:
Mobile shopping is gaining popularity and making your website responsive is very important to capture mobile market. Create a mobile friendly version of your site and create codes so that it works on any device instead of creating multiple sites for every device. Going responsive also helps to attain a higher ranking with the search engines.
Start following the above steps in this guide and you will be ahead of your competition in the market. Implementing proper SEO strategies will help make your brand visible and attract customers to your business.