Ecommerce Articles

Part of Adidas’s international strategy is the horizontal integration of companies. The aim of such a collaboration is the realisation of economies of scale (Anh V et al., 2009). Through the acquisition of companies in the same business area, a targeted attempt was made to increase market share and improve sales (we have accepted all of this factors while doing this market research report). The […]

Every thriving business has one thing in common; they have discovered the ultimate recipe for delivering amazing customer service. Even though it sounds simple, many companies fail to stay afloat and crumble under the pressure due to this very area. When you consider how essential customers are to business, you see just how crucial it is to nurture a healthy relationship. Even if you have […]

It is odd how things change. Once during the Summer of ’16, while gulping coffee with my friend Rishi, at a vibrant Koramangala cafe we discussed E-commerce in India and what the future holds for it. And slowly a typical industry discussion between folks who are part of India’s e-commerce story leads to rationally evaluating some real big problems and opportunities. By the time we […]

An e-commerce website, such as Phdify.com, is the perfect opportunity for a smaller company to really demonstrate one of its key strengths – its size. Good website planning is crucial. One of the greatest assets a small business has is its size. While there is a temptation (and sometimes a necessity) for a small business to position itself as a larger company, this can sometimes […]