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Marketing is a science in its own right. There has been ample written about this domain into the different textbooks and guides of the management domain. However with the emergence of technology experts in trade and business have understood the fact that the internet will play a great role in the global commercial scenario. The internet facilitated online shopping platforms have revolutionized the scenario all […]
Online Reputation Management or ORM is an attempt to garner public perception of a person or an organization by penetrating online, relevant information about that brand. In today’s digital world, the definition of business is changing to online. We are living in a global world where we make purchases anytime and from anywhere. Today, having a physical business space is not required, so the brand […]
Want to optimize your site for the local audience? You may want to conquer the global audience through your powerful website but thanks to the increased Smartphone usage local SEO has become a necessity for every website owner. It can help you connect with a large local audience who cannot only find you online but offline as well in real life. To get better in […]
Bounce rate is amongst those quality metrics that get tossed around a lot in the search engine space. There are people who always talk about it and give suggestions to reduce or improve the bounce rate of the websites. However, the truth is that there is no magic wind that can reduce the bounce rate of your website instantly. You need to be looked it […]
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Digital marketing has been changing very dynamically in recent years. Methods and tools tested so far are no longer a guarantee of effectiveness and bringing the company to further successes. So let’s see how technology will change digital marketing in 2019, written by our friends over at Userful, who are experts in in-person digital marketing. 1. Technology that imitates the voice of real people Lyrebird […]
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