Featured Image Caption: Digital Marketing Strategies
Marketing in the Old times:
Remember the times, when the announcement of a new shop was broadcasted on the radio? Or word of mouth marketing was the only way you got to know about the new bakery shop in the neighborhood? And the highest form of marketing would be done through newspaper ads if you had the budget.
Yes, once upon a time this was how marketing was done. This simple and easy. Today, however with all the digital tools and techniques the marketing strategies one can adopt are endless. It requires a special team of experts to figure out what strategies would work out for your business.
With the rise in digital marketing, came the rise in the demand for digital marketers as well. And with the covid-19 outbreak, digital marketing became a billion-dollar industry with people hopping on their phones to kill isolation and surfing endlessly. This gave the businesses opportunities to digitally market their products through various techniques to get the maximum customers they can.
What is Digital Marketing?
The Internet has taken over the world and affected every part of our lives, be it businesses or personal and social lives. We rely on our dear google and Facebook for almost everything, need to know the hippest restaurant? Our first instinct is to google it.
Since the internet is so widespread and in our faces all day, every day, Digital marketing is just a way where marketing is done over the internet to reach out to online customers. In simple terms, it refers to online marketing.
Digital marketing today has a variety of tools and techniques that you can use to enhance your business today. A lot of factors come into play when devising the best strategy. Whether you are a small seller selling titan repacking kits from your online store or you are a digital marketer yourself and need to market your services and get potential customers, digital marketing will help you in any case.
Digital marketing is well suited for big and small businesses, be it of a servicing industry or otherwise. Follow our recommendation on the 5 best digital marketing strategies that can adapt to, to enhance your online business and you are good to go towards the road to success.
Digital Marketing Strategies to Enhance Your Online Business
1. Content Layout on Your Online Store should Encourage Sales
Sometimes in setting up our websites and online stores we can get carried away with designing. By this we mean we tend to over-accessorize our site with multiple images, details, flashy links, etc. But what we don’t think is, if you do not come up with a simple ‘buy now’ option, your customer can end up clicking on those distracting links and 3D Images and you lose out on your sale.
One important thing about digital marketing is, that you have to encourage your potential customers to buy your product or service and not drive them away with multiple links and confusing layouts.
So, we suggest you emphasize your online business to make it simple and easy for your customers to understand and buy. A few tips on content placement on your online store:
- Do not place pricey and less pricey products in the same lane. It might distract the customers into thinking that if they buy cheaper, they are not buying quality. In this case, you might lose sales on the less pricey product.
- Cross-sell your products. Your online business should give suggestions to your customers who just bought a handbag to now buy shoes to go with it.
- Use a clear and precise message on your content to avoid confusion.
2. Social Media Marketing
This is a must-adopt marketing strategy for enhancing your online business. It will be foolish to skip on this one. In this age and era, all your customers are on their phones and tablets surfing their Facebook and Instagram, watching videos on YouTube, etc. And if you do not use these same sites to market your products and attract customers you are missing a great deal out on profits.
Social media marketing is cheap, and it doesn’t require you to pay anything to set up your business pages. The added advantage is that these social media sites have different advertising and marketing packages for your businesses that can only add value to your businesses.
The key to using social media sites for your business is to get on the right platforms. For example, if you are targeting gen z, you need to be on Instagram, Snapchat, and TikTok. While on the other hand if your focus is on millennials, you can find them on Facebook as well.
Social media sites also offer you an analytical report on your customer’s profile that can help you with designing the perfect marketing and advertising campaign. Other than that, these sites all the right tools such as videos, photos, quizzes, and polls, etc that you can use to interact with customers, build the relationship and brand your products.
3. Content Strategy
Whether you are marketing on your website or social media platform, you need an effective content strategy to work out and deliver the message to your customers. For this purpose, you should invest in infographics, video content, live streaming videos, polls, quizzes, etc. If you aim to introduce a new titan repacking kit, a review video of 30 seconds can help you get just the right customers.
4. Email Marketing
Build an email list and market your products and updates about your online business with your customers. Email marketing, makes customers feel like a personalized message they received and therefore does wonder for your business.
Blogging is a way you can use to tell your customers about your product, or you can collaborate with another blogger to market your brand. In any case, blogging is proving out to be an effective strategy to enhance business utilizing SEO strategies, influencer marketing, etc.
By Arslan Haider
who is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Alltitanparts (deals in sprayer paint) and loves to write blogs on valuable topics.