If you have a business you must be aware of the importance that marketing plays for your business. Those days when you hired firms to get you a creative marketing company brochure and invested heavily in offline marketing are gone. Today without a proper online marketing strategy, you cannot hope to successfully operate your business, as you won’t be visible in the market at all. The same goes for when you own an online business. If you have an online business and you think that you could receive a lot of traffic on your website without a proper online marketing strategy, then we got news for you. Although online marketing strategies differ from the traditional strategies you follow to market an offline business, they are still extremely important.
However, if you are new to the online world, you need to know few things about digital marketing and first and the last most important thing in digital marketing is that marketing trends change like the wind in the online world. You cannot market your business the same way you use to do a year or even a few months back. So, you need to make sure that your business marketing components such as marketing company brochure, your SEO, Keywords, etc are updated based on the latest trends in the market. So, here we are going to give insight to some of the excellent trends in website marketing your business should follow in order to supercharge your business growth.
Make Sure That Your Website Is Ready
No, we are not talking about having a website where your users can just visit. Marketing is a way that allows online businesses to divert a lot of traffic to a certain website. However, if receiving a lot of traffic on your website is going to be a total waste if your website is not ready to convert these visitors. And by converting we mean to make them either your permanent customers or at least potential ones. So, you need to make sure that your website is ready.
However, the question arises how do we achieve such a feat. Well, there are a number of ways you can do so. But sticking to the basics, you need to make sure that your website has an amazing user interface and user experience. We would highly recommend you to invest in your website front and back end before you invest your resources and money on marketing. For that purpose, make sure to hire some of the best professional web designers that could help you make a website attractive and good enough to convert a visitor into a user.
Focus On Video Content
The use of video is marketing strategy has helped countless business improve their conversion rates and it’s getting more and more popular as the years go by. People like your potential customers, just respond well to it naturally, because it’s more attention-grabbing engaging convenient and actually can convey a lot more information than text. By information, we mean the emotions. So videos can get people motivated and excited to work with you or buy from you, way more than any written words your homepage ever could.
Well, as tech has grown so advanced you can actually create a video with all the devices software and apps that are already available to you. Interestingly enough, you could actually create a video a lot easier than writing thousands of lines to text. So, we are going to share with you the two most popular content marketing techniques out there –
The first is branded videos. Branded videos are basically just educational or narrative-driven video of your businesses to make your visitors familiar with what you actually do. With branded content you can actually take advantage of all benefits the video has to offer because it’s engaging, it delivers tons of information in a very short amount of time depending on the type of video you make, and most importantly it increases conversions and its a lot more appealing than just a basic text. This will definitely help you create a permanent image in your user’s mind and they will always remember you for such interactive and knowledgeable content.
The second type of video content is live videos. Live videos are actually blowing up in the content marketing world as they are extremely interactive. You can actually invite an audience to participate and join in and have a live conversation with you. Now, interaction is actually amazing as it makes your customers feel special and help you create a relationship with them. There are a number of platforms you can go live on like Facebook, Instagram, YouTube, LinkedIn, etc. Apart from this, you can also use live videos as a great platform for introducing new products and services.
So, make sure that you are effectively utilizing the video content on your website.
Author Bio: This article has been shared by Hermit Chawla who is a Marketing Manager at Spark Design. He would love to share thoughts on real estate marketing brochure, Lifestyle Design, Branding Firm, Exhibition design etc.