Featured Image Caption: Local SEO Content Strategy
Want to optimize your site for the local audience? You may want to conquer the global audience through your powerful website but thanks to the increased Smartphone usage local SEO has become a necessity for every website owner. It can help you connect with a large local audience who cannot only find you online but offline as well in real life. To get better in the local SEO game here are 9 types of content that you can create.
1. Maintain your Blog
Your blog can make a big deal if you are looking forward to improving your ranking in the search engines. To keep up with a blog on a consistent basis you can add up content that the local audience would find useful. See if you have any local announcements to make for instance opening of your new store or let your audience know about your new products. You can also add up some interviews, testimonials and case studies.
2. Add Local Events Pages
Hosting a local event or partnering with someone? Why not add this information on your site and attract the local audience? Even if you are not hosting or sponsoring any events solely you may partner with other local businesses. In this way, you can spread awareness about your products and services.
3. Mention some News Releases
Press releases offer benefits to SEO such as natural external links, brand recognition, and referral traffic. A press release about your current events or product launches crafted to boost your local SEO is the perfect content you need for your website. You can specifically target your press releases featuring your city or state.
4. Give Information about the City
An informative post about your city on a specific topic can also be a great piece of content for your local audience. For instance, you may write about the best 5 restaurants for vegans in your city or if you are offering a special discount to your local audience only. Mentioning your advantages and features is a good idea but make sure that your content includes some valuable information that the people want to know.
5. What is going on in Social Media?
Your social media engagement, posts frequency and a\the number of connections do play a major role in deciding your ranks in the search engines. Hence make sure you are actively participating in social media giving your local audience regular updates about your company, employees and your local businesses. Do not forget to include some local-specific keywords in your posts.
6. Hold a Discussion
Reach out on forums to engage with the locals. Even if you cannot find a local forum related to your industry you can still get along with the community forums and discuss the development of the area and the progress of the public. In this way, you can gain traffic from the local audience and get some external links to your site.
7. Answer some Common Questions
Showcase your rich content to the search engines by adding up FAQ pages to your site. You may answer the repetitive questions that your clients often ask you and hence provide standard solutions to all their problems at one place. So if you haven’t already, optimize your FAQs for local search today!
8. Landing Pages exclusively for Locals
Adding a landing page specific to different locations can also help you boost your rankings. These pages can help your local customers find your services located at the nearest place to them. Instead of creating different websites for different locations creating separate landing pages can serve you in the best way.
9. Create a Guide
Want to add something more reader-specific to your site? Add a guide to provide your readers with the best information on a certain topic. But make sure you write what you know! For instance, if you own a local restaurant write about cuisines or their history or why you serve that cuisine to your customers, anything with which your audience can connect to and gain information.
To boost up your local SEO make sure your content is related with the local people. Conduct elaborative keyword research to optimize your posts. Optimize your headlines for the local SEO, include optimized pictures, add videos about your business and employees and update your online profiles to build up a genuine connection with the local community. Local SEO also takes time. However, consistently creating optimized content would surely do wonders for your local business.
By Jijo Thomas
who is being a passionate blogger and guest contributor for top websites like Valuewalk, SEOHacker and Inman, he is a freelance expert at Dissertation Help Company based in UK. He also possesses an in-depth understanding of SEO and SMO.