Bounce rate is amongst those quality metrics that get tossed around a lot in the search engine space. There are people who always talk about it and give suggestions to reduce or improve the bounce rate of the websites. However, the truth is that there is no magic wind that can reduce the bounce rate of your website instantly. You need to be looked it subjectively. While there are few general best practices to reduce the bounce rate of the website, there are many prescribed practices that can both hurt and help the performance of the websites. One thing you need to understand that realistic approach is the only effective way to reduce the bounce rate of your website. Before the solution, let’s discuss about the factors that increases the bounce rate of the website.
A high bounce rate can be indicative of various things but generally falls into any of the below-mentioned categories.
- You are getting the wrong kind of traffic to your website or web pages.
- You are getting exactly the right kind of traffic to your website or web pages.
The increase in the bounce rate of most of the websites is usually due to the first. However, few ones are get affected by the first. Let’s discuss about both the categories one by one. If you are getting the wrong kind of traffic to your website, then check your search engine optimization activities. Make sure that the website is optimized for the right keyword and if any unnecessary keyword is used to promote the website in the search engine, remove it as soon as possible. Now, the main problem occurs when you get targeted traffic and still the bounce rate of your site goes up. In this situation, you need to think about the reason for what a web user should stay a moment longer or look around the other pages.
In the research conducted by SEO Web Advisor, Top Digital Marketing Agency in India, it has been found that the websites solving information quickly have high bounce rate. Users visit those sites, get their answer and quickly leave, but they come more often. On the other hand, the websites that have different sections and engaging stories published on the web pages stick the visitors for a longer period of time, thus lowering the bounce rate. It means you should design the website in a way so that users spend more time even after getting the answer of their query. Besides, there are so many other factors that increase the bounce rate of a website. Those factors are, Pop-ups, Bad Navigation, High Page Loading Time, Bad Ad Placement and Send Users to the New Window for External Links.
By Praween Singh
who is a publisher of this informative information about digital marketing. He is professional blogger, influencer and digital marketer.