Instagram continues to be the sweetheart of the social media scene, especially for online marketers. There’s no doubt about it considering the 800 million monthly active users that it has. Then, half of its active users are following brands. Furthermore, its engagement boasts a rate of 4.21%. When you consider that, it’s ten times greater than Facebook. It’s also 54 times above Pinterest.
Unfortunately, some obstacles emerge indicating Instagram’s marketing capacity is lowering due to minimizing engagement rates.
From the social media’s intro of its algorithmic timeline that affected natural marketing campaign to conspiracy theories about “shadowbanning,” several marketers are starting to ask themselves if the social media’s splendor days are already behind it.
Despite that information, proactive marketers are still looking for methods on how to boost Instagram engagement. Thanks to Instagram Insights, you can ensure that your marketing campaigns will continue to hit the mark.
Instagram Insights offers a variety of propitious metrics that you can check out.
1. Utilize account-based metrics
They are specific to your Instagram account. These would include web page views, overall likes or comments in a specified period.
They also include a variety of fans and the number of clicks back to your brand’s site from your Instagram profile.
These metrics are useful in addressing whether or not your existing technique is working or not. They can also help in integrating all your campaigns together.
As an example, if your page’s number of likes for your real estate photography business is regularly low, it’s an indicator that you do not proactively involve the appropriate individuals. You might try various techniques so that your target market will see your posts.
Also, if you’re discovering you have a considerable following but not obtaining a great deal of clicks back to your site, then it could be a sign that you should do a far better work of leading people to your site. You may also consider buying ads.
Simply put, these metrics can aid you in addressing the big-picture inquiries about how your initiatives are settling.
2. Look into the audience-based metrics
They reveal stats concerning who is following, seeing or engaging with your posts. Insights can also draw particular qualities regarding your users like their age, gender, geographical place, etc.
Audience metrics aid you in answering the main question of who you’re drawing in and are they the right target market?
A great deal of interaction and fans is fantastic. However, if you’re not bringing in people who are curious about your company or service, it won’t aid in creating new business.
These metrics can assist you in figuring out if your present technique is involving the individuals you desire, and can help in understanding all the various other metrics.
As an example, if your customer persona is from 25 to 45 living in Manchester, but most of your interaction is from 13 years old to 17 years old coming from the Golden State, then it’s already a warning that you have to pivot your technique. And you need to change your approach, even if the engagement is high.
3. Explore post-based metrics
In here, you see an individual post and how it performs through Impressions. You’ll also find the number of times your message was seen or read by people. These metrics will let you know what kind of post you must publish and what type of post is working.
Post-based metrics are different from account-based metrics because the former can aid you in determining how every post is influencing your bottom line.
Additionally, online marketers could make use of these metrics to boost their approach with time and adjust how they upload and how users are engaging with their content.
As an example, if you discover that one post is doing greater than all posts on your profile, then aim to replicate that technique with posts moving forward so that you can see if you can obtain the same outcome.
4. Study Stories and Live metrics
In here, you’ll find the number of people who watched your Stories and Live videos. Plus, you’ll also know the number of individuals you reached gradually.
You can use these metrics in a range of means. However, the most useful is to figure out if your target market takes notice of these functions on the platform.
Keep in mind that stories and live videos are new to Instagram. You’ll wish to see if it is worth your time and effort and find out if your audience is indeed engaging.
What’s great about Instagram Insights?
It’s a free tool. You can use it anytime to analyze your content without having to leave the app. The data provided will assist you in knowing more about your target market or audience.
From there, you’ll know the kind of content that your target market finds fascinating. You’ll also discover whether your ads are performing or not.
Use this information to guide you in creating the right content for your audience. It’s the content that drives engagement and encourages your followers to click on your links and visit your website.