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Introduction In 2018, search engine Google introduced a new Mobile-First Indexing Policy that shook the digital ecosystem. Google pointed out that 70% of all its searches were now being made from smartphones. From being touted as gimmicky and unnecessarily expensive, mobile phones have not become second nature to human beings. In an age driven increasingly by smartphones, internet connectivity, and digital transformations, brands need to […]
As a business owner, a business website is vital as it helps clients get general information about your entity. A website also acts as a marketing strategy for your products and services. An optimized business website increases traffic and becomes relevant to those visiting it. Are you wondering how you can optimize your business website efficiently? Consider the following tips. Have a Mobile-Friendly Web Page […]
Local SEO has become more and more important as time has passed. The introduction of the local pack and Google my business changed a lot in the SEO world. A leading Australian SEO Agency says since then local SEO has become much more prominent and important in the world of SEO. This has led to dedicated local SEO specialists and local SEO agencies to pop […]
As strange as this term may appear and sound, keyword cannibalization is when a website’s different pages target the same keyword, thus creating problems in Google ranking results. Around 63% of businesses depend on SEO for their website ranking. Website owners have this misconception that if more pages target a specific keyword, their overall ranking for that keyword would be comparatively high. In order to […]
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Recently in May 2020, Google has announced the release of several metrics that can help your website. These metrics focus on areas of speed, visual stability, and responsiveness, mainly for your page. These changes that will come in the search console will incorporate the core web vitals to state how Google will measure your website’s performance as well as enhance it. Based on a six-month […]
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