The gaming industry is changing the face of how games are developed and created. This often means that their source of funding also needs to change. Here are some of the reasons that crowdfunding is working to promote the evolution of the gaming industry.

Instant Buy-in

When you stop to consider that the people that are contributing to your cause are truly excited about your gaming venture, it can be exhilarating. This is because you have instant buy-in with those that are providing your funds. They can be your best marketing platform. If they like your ideas, they can contribute to the development of a truly unique game for the genre. You may even be able to utilize some of their feedback to create something that’s bigger and better than your original idea.

Less Risk

Pitching your gaming idea to a big company often means that there are deadlines that need to be met. When you decide to go the route of crowdfunding, there’s less risk that you need to create a product that may need to be changed because the executives don’t like what you’ve developed. The benefit of crowdfunding is that you don’t need to put together a pitch that may not be well received by someone who doesn’t understand your vision. Crowdfunding allows you to do business ventures on your own, without having to answer to others like you would in a traditional business.

Online Purchasing

Another option that you can offer with you game release is additional sources of revenue. This is where your users can purchase add-on packages that could work to fund a sequel or even updates to the game. Advertising that these purchases are going to something relevant to the users can make them more popular. This form of monetization can be handled in a productive manner so that you feel as though you’ve created something that’s an instant sensation. Creating an instant sensation is not easy, but it most certainly can be done. Take the time to investigate your business goals and then you can decide if crowdfunding is right for you. There is always a way to find what you want out of your business.

Expanding Budget

The good thing about knowing how much money that you have available in your budget means that you can keep your costs inline. Another thing that’s good in the gaming industry with consumer funds is that you can expand your budget if things change. All you have to do is appeal to your customer base in order to expand upon your current budget. You may even be able to offer beta testing in exchange for positive press from the people that loved your gaming idea in the first place.

The whole point of crowdfunding is so that you can see how well your game will be received in the marketplace. Consider these reasons that the gaming industry is moving to this source of funding to increase their marketability.


Rachelle Wilber

By Rachelle Wilber
who is a freelance writer and residing in San Diego, California area. Rachelle finds an interest in all topics and have Bachelor’s Degree in Journalism and Media Studies.

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