usage of marketing mix
  • The New 7 P’s Of The Marketing Mix

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The marketing domain is evolving at a continuous rate. You need to consider several facts while developing your marketing plan. The matter of fact is you need to clear the basic concepts of marketing to develop your business in a proper manner. You should know to use the 7Ps of marketing in a proper way. Then only you can devise the perfect marketing strategy to develop your brand image.

One of the most important facts in the light of this matter is to make the proper marketing strategy to achieve your goals in a proper manner. First of all you need to know how to use every aspect of the marketing mix to develop the right marketing strategy for your business.

7 P’s Of Marketing That Can Develop Your business

We all know that there are 7P’s of marketing that can help you to develop your business in a proper way. The 7P’s are Product, Place, Price, Promotion, People, Process, and Physical Evidence.

1. Product

The product should satisfy the requirement of your consumers. It must help your customers to solve their problems which they are encountering. Before you launch your product in the market you need to understand the market demand and the consumer behaviour to deliver the right kind of products at the right point of time. Your product must satisfy the needs of your consumers and you must be able to create the demand for it in the market so that you can generate maximum revenue from it.

2. Place

The product that you want to launch must be available in that place where your customers can get it very easily. The placing of the product plays a vital role which will help you to connect with your target audience very easily. The placing of your product plays a vital role in developing the brand image of your product. It will enable you to get the maximum leads for your brand. The placing of the product can be in the online shops or in any e-commerce platform that will enable you to develop your brand image.

3. Price

The price of the product is the most crucial factor of your marketing mix. It will help your brand to develop the perfect brand image. It is not necessary that you must sell all the products at the cheapest price even if the value of that product is very high. You must set high prices for your product so that you can get the better returns from your investment. One of the most vital parts of the marketing concept is that customers don’t mind paying more if your product is of high quality.

4. Promotion

Personal selling, sales promotion and Advertising is one of the most important parts of marketing that you can use to develop your brand image in the most effective manner. These tools must be used across the organization to manage the correct audiences so that they would like to gear and take a buying action to purchase your product. The promotional activity will help your brand to move further in a proper manner. It will help you to enrich your brand image.

5. People

In the 5P’s Of marketing People are the most crucial factor who can either make or can break the image of your brand. Here people means not only your customers but also the employees of your organization who are delivering their best effort to deliver the quality results for your business. Having the right set of purple is very important and crucial. You need to develop the right tactics to develop your brand image in this regard.

6. Process

The process that you are employing to deliver the product to your consumer plays a very crucial role. It will help you to create the perfect brand image if your delivery process of the product is absolutely right. The process of delivery of the product is very crucial as it can make or can break the image of your brand. Hence you need to make your service pattern proper as per the requirement of your customers. You cannot make things better without it.

7. Physical Evidence

The product that you are offering to your customers must have the physical evidence which will reflect the quality of the product. Along with that in case of services you need to develop the documented evidence to prove the genuineness of your brand like that in case of insurance. It will help you to position your brand in the market firmly.


Hence, from the above information it has become clear that you need to understand the values of marketing mix and use it wisely. In this regard, you can take the help of site123 review to get a better insight into it. Just you need to scroll down your options well that will help you to create a proper brand image of your brand.

Mashum Mollah

By Mashum Mollah
who is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at BlogStellar. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

Member since October, 2020
View all the articles of Mashum Mollah.

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