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If you’re an entrepreneur, chances are you know how important it is to find a way to stand out from the crowd. Whether you’re looking for a new company name or simply trying to decide what color your logo should be, coming up with creative ways to set yourself apart from the competition can always help. We’ll be sharing some ways to help your business stand out in this post.
Get Creative with Your Product Name
Advertising your business may be great, but the one thing you can’t control is the name of your product or service. You’ll be fine if you can develop something unique that can get linked back to your company’s brand or mission.
The name you pick will be what everyone will talk about when it’s time to buy your product.
Use a Unique Style for Your Logo
Logos are one of the most important aspects of any business, so don’t settle with generic or boring logos.
Use Google image search to look for different styles, colors, and fonts you can use. When you find something that works well with your brand, save it and start making your logo in the same style.
Get Listed on Niche Websites.
As a small business owner, you don’t have the resources to advertise on TV or with traditional marketing methods. However, there are still ways to get your company’s name out without spending too much money or time.
One of the best ways to do this is to find a niche website known for featuring small businesses and getting them in front of potential customers.
When you find a site that works for you, reach out and let them know how much you appreciate the exposure, and they can put your business name on their featured listings.
Offer Freebies to Your Customers
Consumers expect to pay for a good or service once they are done and ready to leave. But what if you could give them something extra for free just for buying from you?
This can go a long way in helping your business stand out. If you can give customers a free item or service, or a discount on their purchase, they’ll be more likely to return.
Hold Contests on Social Media.
One of the most effective ways to promote your business is through social media. If your company has a Twitter account or Facebook page, you can start a contest by offering something special to customers.
Offer one winner the chance to submit a question for you or your staff to answer, or give $100 in gift cards as prizes. Anyone who likes your Facebook page will be sure to see this contest and see that you’re willing to have some fun with them.
Use Branded Stationery
One of the best ways to stand out is with your own branded stationery. Branded stationery will make it easier for people to associate your product with your company.
Using personalized memo pads, for instance, with your company’s logo, will make it easier for clients to remember who provided them with their supplies.
Branded stationery is a great way to give people a physical reminder of your business when they may have forgotten all about you.
Ask your customers for feedback.
Customers are a valuable asset to any business, and you must take their feedback seriously. If you’ve been in business for a while, you may have some customers who have been shopping with you for years. They’re your biggest fans, and they’re more likely to give you honest feedback about what works and what doesn’t with your product or service.
Give everything a personal touch.
When you’re running your own business, it’s easy to forget that there are people on the other side of the counter or the phone when it’s time to do business. Be sure to give the people you’re interacting with a little something extra.
A smile and a friendly attitude go a long way in making a customer feel special.
There are many great ways to stand out from the crowd. Your business will have a much better chance of succeeding if you make sure you’re doing something that offers an experience for the consumer.
By Regina Thomas
who is a Southern California native who spends her time as a freelance writer and loves cooking at home when she can find the time. Regina loves reading, music, hanging with her friends and family along with her Golden Retriever, Sadie. She loves adventure and living every day to the fullest.
Member since June, 2021
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