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A trade show booth is one of the most important ways to attract visitors and showcase your company. It’s not only an opportunity to introduce your products and services, but also an opportunity to get new leads.
Designing a booth can be a daunting task if you’ve never done it before. But there are some basic things you can do to make sure that your booth will stand out from the rest.
Know what you want to present at the booth
There are many things to consider when organizing a trade show booth. But before anything else, you need to know what you want to present at the trade show booth. This will help you in organizing your trade show booth because then you can create a narrative around what story you want your audience to know about and then come up with an idea of how that story is going on in different events using your products and services.
Organizing this way will also help when it comes time to actually design your display boards because then all the content is already planned out ahead of time and there won’t be any last-minute scrambling around trying to figure out what you’re going to put up on each board.
Determine your theme or story
The theme or story you choose for your booth should be tied to the product you are selling or the service you offer. Your company’s story can be used to serve as a bridge between what visitors want and what you offer.
It will help them see how your products are able to fulfil their needs. You might find that this has the added bonus of encouraging your visitors to buy or subscribe.
Set up a design for your backdrop and flooring
- Select one focal point: This would be the centre of attention and the point around which the rest of the booth will be built.
- Choose a colour palette: This colour palette should be used to complement your message and reflect your brand identity.
- Use space wisely when designing booths that are placed in close proximity to other exhibitors by creating boundaries that are flexible enough to accommodate other vendors while still leaving plenty of room for traffic flow, especially when there is limited space and not much room to move around on either side.
- Determine if you want signage and logos in your design to draw more attention or if you want it simple with fewer distractions.
- Using vivid colours, like reds, oranges or yellows can make your booth stand out from others that might use neutral colours like browns, greys or blacks.
- Use complementary colours for the items in your booth that are on the flooring and chairs (or whatever you decide on) to create a sense of unity.
Consider your lighting needs
Lighting is the key factor to determine how well you are going to display your products, so it is important that you carefully consider what type of light you will use;
- Fluorescent, LED, or HPL?
- Different types of fixtures for different layout and budgets?
- What type of lighting will suit your products best?
Use large, eye-catching graphics to draw attention to your booth
People are attracted to visuals, so we want to make sure that our booth has something eye-catching for all the passersby. Create a booth that enhances your company’s brand. Consider your colour scheme, logo, and slogan to make sure you’re sending the right message to the attendees.
- Use bright and contrasting colours.
- Keep your graphics simple.
- Make your booth graphics match your product or service.
- Add a sense of urgency to make potential customers interested in spending money on your product or service before they leave the show.
- Use high-quality images that are crisp and sharp.
Equip your booth with marketing materials
From small trade shows to large-scale events, it’s important to have marketing materials that will attract attendees.
Your customers and potential customers will want to know about your products and services. A well-written brochure can educate them on what you offer and what sets your company apart from the competition. Display them in a brochure holders so that customers can find and pick them up easily.
Give out your business card to potential partners, clients, vendors, etc., and they can contact you later if they need more information or want to do business with you.
Present an event coming up in the near future with a flyer at your booth! These flyers work great for notifying folks about an upcoming.
Have different types of giveaways such as gift cards, coupons, or fun prizes like pens and pencils with your company logo on them. Something small like this can be enough of an incentive for some people to enter the giveaway especially if they don’t win anything else.
They are a critical marketing tool that is often overlooked. A banner can be seen as the first thing potential customers see before they have even entered your trade show booth.
It’s important to remove any distractions that might be in the way of your most valuable assets (aka: products) so that people will stay in one place longer than they would otherwise. Items such as long tables or big displays should be pushed back from the immediate entryway so that there is more space for foot traffic and product display.
Have Highlighted Clients
Highlighting clients at a tradeshow booth shows that the company values their customer. It also validates the product that they are selling to potential customers.
A trade show is a great way to meet your potential customers and network with your peers. You need to use these tips to set up the best trade show booth in order to get the most out of your experience.
By Mark Anton
who is a marketing specialist with experience in digital marketing, public relations, and event planning. He’s also a cat person.