For the past many years, mobile applications have become an integral part of many leading businesses these days. Many successful businesses and brands globally have their own mobile application which is developed to achieve various objectives like customer service and product upgradation and collecting consumer data. Moreover, the smartphone usage has been increased up to 1.75 billion by the end of 2016.
It means that businesses these days are considering to develop their own mobile application in the coming time. Therefore, many business owners don’t want to miss out on this hugely growing market segment.
In this post, we will discuss 10 reasons why business needs mobile application today.
1. Embracing the Mobile Age
According to CEO of MentorMate, he told about three major indications that mobile age has arrived indeed. Moreover, it is a very important lesson on how businesses these days can be benefited from the mobile age. In addition, businesses need to embrace this change as it brought many possibilities and it could prove to be an advantage for businesses.
Therefore, there is no better option for businesses to have their own mobile application. Many competitors have it but it’s your time to act as well.
2. Preparing for the Future
Apart from mobile applications and smartphones the mobile age has given many new innovations like smart watches and AR/VR. Looking at the recent scenario things are moving forward only from here. Businesses having mobile application today will help them prepare for the future upgradation which is going to arrive on this platform.
Therefore, businesses investing in a mobile application today would place them in a much stronger position and will also be benefited from future technologies as well.
3. Accelerating Product Innovation
Mobile applications have opened up new business opportunities and dimensions because of the way they are being used. Moreover, businesses can easily identify new ways of solving customer issues and then fulfilling the client’s needs and requirements. In addition, it drives innovation and provides a way to new products and services.
4. Strengthening Brand Image
Businesses brand image is critical for their success. These days if businesses don’t have a mobile application then it may look like outdated and remains distanced from the latest trends. In addition, it can have a direct impact on business performance and future growth of any business.
5. Web Traffic Gets a Boost
Two of the most popular mobile applications stores Apple App Store and Google Play Store receives millions of hit mobile applications every day. Therefore, if businesses mobile application is optimized for App Store then it will attract more downloads and help in routing high traffic for their website.
6. Opens up New Channels for Revenue
If businesses want to monetize their mobile application and open up new channels for revenue. Then, mobile apps can be monetized through in-app ads by attaching the price to that app or giving paid features within the mobile application.
7. Offering Fast and Seamless Experience
Mobile application needs to be faster than the normal websites. Moreover, Apple App Store and Google Play Store have set the minimum speed requirement for listing mobile application on their store.
8. Creating Strategies for Advanced Social Media Campaign
These social networking platforms are connected deeply with user’s smartphones. Mobile applications have played an ideal role in revolutionizing social networking experience in the last few years. Businesses having their own mobile app will help them in able to drive much higher social networking engagement and achieve different business targets with it.
9. Always be There Where Your Customers Are
The most important users for businesses are their customers. You cannot simply ignore them. Moreover, many customers these days are smartphone users. Plus, the mobile application is consumed on a daily basis. Therefore, businesses should take a good advantage of it and start developing a mobile app of their own.
10. Making Your Presence Felt
If you launch your mobile application it will keep reminding users about who you are. Even when the users are using some other app or they are offline users view your app icon in their list of apps. Therefore, it will keep you at the forefront of customers mind every time.
As discussed are the reasons why businesses require mobile application these days. There are many other benefits and reasons why business requires a mobile application for running their business. Therefore, don’t get be late to this trend and start developing a mobile application for your business.
By Varun Bhagat
who is a Professional Content Writer and Technology Consultant at Pixel Crayons, a Mobile Application Development company, having more than 5 years of experiences in writing and technology consultancy.