Featured Image Caption: Ways to Use LinkedIn
With over 740 million users in 200 countries worldwide, LinkedIn is the largest professional networking site globally. It is an effective tool for job seekers and recruiters. But the perks of the platform go beyond job hunting.
If you’re using it smartly, you can enhance your professional reputation, network with industry peers, and increase your brand’s visibility.
Below are five ways using LinkedIn can help advance your career.
An Easy Way to Keep Up with Your Industry
These days, virtually every industry moves at a fast pace. If you want to stay on top of the game, you need to be informed. LinkedIn is a great way to keep up-to-date on current news and industry trends.
It’s also an easy way to find new business opportunities. For instance, you can check company LinkedIn profiles in your industry to see if they have any new job openings that align with your goals.
Exposure to Talent Managers and Recruiters
A recent study reveals that 87% of recruiters believe LinkedIn is the best tool for finding applicants. It went further to say that among recruiters aged 45 and below, that rate is 90%.
A well-written LinkedIn profile will increase your chances of showing up in search results. So, you must put some effort into your profile to make it appealing to potential recruiters.
Highlight Your Accomplishments and Grow Your Brand
LinkedIn is the perfect platform to highlight your accomplishments and grow your business brand.
LinkedIn is all about professional development, so if you’re not using it to brand yourself as the best in your field, you’re missing out on vital networking opportunities in your industry.
For example, in your profile, you can display the clients you’ve worked with, awards you’ve received in the past year, and even your most recent blog posts.
Doing this increases your chances of connecting with like-minded professionals who want to learn more about how they can work with you.
Social Proof for Your Skills
You have two options in establishing credibility on LinkedIn. The first is to build a resume that includes hard skills, experience, accolades, and connections. The second is to leverage your contacts for proof of your soft skills.
Social proof is the idea that if many people are doing something, it must be worth doing. On LinkedIn, this means reaching out to colleagues, clients, and bosses to get them to let potential employers or clients know that you are worth your salt via LinkedIn endorsement.
Maintain Your List of Contacts
No matter how good you are at networking, it’s unlikely that you’ll remember everyone you’ve met in your professional life. The average person will meet hundreds of new people every year, and trying to keep them all straight would be a challenge.
But LinkedIn can help ensure that you don’t forget anyone. It’s a great way to stay in touch with colleagues, past, and present. All you need to do is add them to your professional network on LinkedIn, and when the time is right, you can reconnect with them.
As you can see, LinkedIn is an excellent tool for advancing your career. Many people use it for only one thing: job search or hiring.
But if you’re doing that, you’re missing out on its more immense potential. It can do a lot more than help you find work.
In a nutshell, the platform gives back what you put in. So put some effort into building an attractive profile, be active, and showcase your skills as a professional on this great platform.
By Mashum Mollah
who is a freelance news reporter and a passionate blogger. He shares his journey, insights, and experiences at Big Jar News. If you are a news reader, or simply an info-holic, then this site is for you.