If you are reading this, then that likely means that you are considering hiring a public relations firm, which will be one of the best decisions that you ever make for your company.
PR agencies are incredibly useful, but unfortunately, like every other business in the world, they are subject to different qualities of work. So that begs the question, how do you know which agency to hire? Well, that is where this article comes in.
There are several distinct areas that need to be considered when you are trying to decide between PR agencies. Without stopping to consider each one of these areas – you risk hiring a firm that is either not capable of getting you the results that you want, or ends up getting you the results that you want, but at a much higher price than you were expecting to pay.
So without further ado, here is everything that you should think about before you pull the trigger on a new PR agency.
Who They Know and Where Can They Get You Published?
What a PR firm is capable of achieving is partially limited to the relationships that they have with various publications. After all, they can create the best PR campaign that your company has ever seen, but if they are not able to get any significant publication to promote it – then it is not going to end up getting you results.
That is why you need to find out what kind of publications and PR the firm has gotten their recent clients featured in so that you can gain a better understanding on what kind of potential exposure they can secure for your business.
How Much Do They Cost?
As with any service, how much the PR agency is going to charge you for their services is an important question to ask. You do not want to get to the point where you are almost ready to sign on the dotted line, only to realize that what the firm charges is way more than your company can afford to spend on public relations.
Before you begin looking through PR firms, you need to make sure that you have set up a detailed PR budget. This will let you know how much you can reasonably allocate to spend on your PR needs, so when you begin looking at firms you can ask them how much they would charge you and instantly know whether or not they are a possibility for your company.
Set Goals with Your PR Agency
It is impossible to expect someone, even a great PR agency, to get you what you want if you yourself do not know exactly what you want.
That is why you need to think about all the possible things that PR can achieve for your company and decide what you want your goal to be.
If you want to inform the public about something specific, then make that known to any PR firms that you are seriously considering. Otherwise, they will never know what it is that you are going after and will likely not be able to deliver it.
By Alena Mathew
who is a full-time blogger and is always passionate to explore new areas of writing. She believes that being unique is one of the best mantras of a successful writer. Nothing can stop her from uncovering the eccentric facts about everything!