The year 2015 has probably been the most fascinating year for e commerce, but with the year 2015 almost reaching the mid of completion, still we are wandering how far the e commerce industry would take a leap ahead. With the digital population all set to rock the India’s economy, it has become the vital option for the business to go online. We all know that a decade back, the e commerce just sounded as an alien, but now it is one the verge of becoming the largest e commerce in the Asia pacific region. Life without e commerce was really unimaginable. Be it online bill payment, ordering food online or sending gift to loved ones, e commerce industries are performing every chores of our daily activities.
We have listed some of the e commerce industry’s trend that are expected to hit the market trend in the coming years. let’s have a glance:
Online Grocery will be the hottest e commerce growth vertical
One of the biggest obstacle was to scale the desire of the India’s consumer from physically inspect the product. But with the increasing workforce and hectic life schedule, more and more working couples are preferring to buy groceries online. This has given a huge platform to emerge up for the online grocery sites. The Localbanya and Big Basket are the two major market players operating in various metro cities.
7 out of 10 customers are shopping from Mobile
With the advent of technology, people are becoming more and more tech savvy. Mobile devices has brought a drastic change in the human life. More and more people are getting inclined towards mobile rather than PC. The mobile devices are accounting for the 50% of the traffic of entire marketplaces. Even the e commerce platform have experienced the surge in the mobile traffic. With the increase in the accessibility of internet, m-commerce has significantly boosted. One of great e commerce giants, Flipkart has accounted the mobile traffic of nearly 50%.
Some of the key features that will be defined by e commerce in near future are:
In order to fully leverage the benefit of e commerce in the near future, market players are striving upon the increasing number of mobile devices by developing mobile compatible sites and applications.
In order to make standalone position in the market, this will be the crucial point for e commerce. For example, eBay has made an announcement of virtual window shopping where the customers can go through the products as if they were in the store.
Focus on Smaller Towns:
The biggest e commerce brand will expand their focus from metro cities to tier II and III cities and other smaller towns. The objective will be to make the products available to everyone.
Keeping the customers’ satisfaction in mind, most of the retail portals will optimize the user accounts where individual person choices will be recorded through dynamic programming for future access.