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Asking the right questions can protect your money and effort when about to work with traffic providers. It enables you to benefit from real traffic and minimize entry to low-quality sources. As this article will show, you will know where the traffic comes from, how well it is reported, and how safe it is as safe as possible. This simple road map in your head will keep you away from future problems and help you finish strong with advertising partnerships.
Where Does the Traffic Come From?
You have to start by asking your traffic provider where exactly their traffic comes from. Get specific names of platforms or partners, and also ask for their geographic distribution; these should be regions or countries, and also where your target audience is. Knowing whether you will get more traffic from mobile or desktop should also be clarified. You should find out whether the traffic will be paid, organic, or even incentivized, so that you will know the quality in advance. Furthermore, find out if they employ networks that are already known and trusted so that you can be sure they will not work with any unverified place.
How Is Traffic Measured and Reported?
Ask your provider how exactly they measure the traffic and what metrics they follow. Inquire about detailed reports so that you know what to expect on a regular basis. Clarify to whom the raw data will belong, so that you will not have any issues with access to your valuable analytics in the future. You must also verify the time zones and definitions used to avoid confusion while reading the reports. It is also important to know whether they offer real-time data or information after a delay, since this can also play a role in how fast you can track performance.
How Do You Guard Against Low-Quality or Fake Visitors?
Check what your traffic supplier is doing so that low-quality traffic or fake visitors are stopped before your traffic reaches you. Encourage them to tell you what kind of systems they have to filter out bad traffic, like bots or non-human activity, as these can inflate numbers without providing anything of value. It would be good if they had examples of how they have identified or rectified fraud activities in the past. Find out if they provide any kind of assurance, such as refunds, in case you receive questionable traffic. You can even ask them about the ad fraud protection services, as these are extra precautions on top of the basic filters.
What Are the Expected Results and Benchmarks?
You need to have a good idea of the results that you will get and what will be considered a successful outcome. Inquire about the range of conversion rates or metrics that can happen from similar traffic campaigns, so that you do not have unrealistic expectations. They should be able to share examples with before and after metrics so that you can see precise progression. Clear KPIs related to leads or sales that are aligned with your goals are needed. You must also set the timelines so that you are not stuck waiting without any measurements in anticipation of success. Better yet, it should be supported by data that backs up their claims of success.
What Are the Costs, Terms, and Guarantees?
Before you agree, clarify all of the costs and terms attached to traffic with them. Ask for the complete pricing details so that you do not get any unexpected charges later. Get to know how they charge, whether it will be based on cost per click, cost per thousand impressions, or a flat fee. Knowing the duration of the contract will also protect you from the trouble of short-term deals you cannot easily break. Furthermore, it will always be good to ask for any performance guarantee or minimum performance they offer, so that you know some level of risk. Finally, check how they deal with disputes, such as chargebacks, in case something goes wrong.
How Easy Is It to Test, Track, and Integrate?
Finally, ask how simple it is to track performance and set up their systems with your current analytics. Always first inquire if it would be possible to run small tests, such as pilot programs or A/B tests, before a big project starts. Confirm that the tools are compatible with your tracking or data logging tools. Your new provider should also offer you good technical support and provide online help so that you do not become stuck in the process of onboarding. Also, find out what kind of ongoing support or data access to optimize your results regularly is provided.
Conclusion
Prior to entering into any advertising agreement, asking these behavioral questions will help you a lot in ensuring the safety and efficiency of your campaign in the future. Know the origins of the traffic, how it is measured, and how it is protected from quality concerns. By being careful about the pricing, testing, and expectations, you will limit your risk and allow yourself to make better decisions. Record the responses you get and compare the ones multiple companies have provided you, and start small. Trust those who show evidence rather than just say what they would do.
By Hannah Boothe
– is a freelance writer native to Northern California who spends her free time developing herself. Hannah enjoys the outdoors, she goes hiking whenever the weather permits and enjoys practicing yoga. She carves out time to journal and read whenever she can. She loves adventure and connecting with those around her.
Member since August, 2022
View all the articles of Hannah Boothe.
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