The Emerging Trends In Online Food Delivery Service Industry

Featured Image Caption: Packed Snacks and Drinks for Delivery

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The food industry is constantly changing to find new ways to provide the best possible customer experience. Especially in the current scenario, food businesses are finding ways to stay ahead of the competition while embracing the recent changes. These changes include increased use of technology, user-friendly apps, and innovative delivery options.

With all these technological developments happening in the food industry, entrepreneurs need to stay abreast of what is happening around the market. By keeping up with food delivery trends, they can tap into new opportunities to expand their businesses. Let’s get insights on the latest food delivery trends that look promising and have great potential.

Current Trends That Will Shape The Future of Food Delivery

As mentioned above, following and acting on current trends is very important for budding and established entrepreneurs. To make your job easy, our team of experts has compiled a list of current trends that will shape the future of the food industry. Let’s have a look at them.

Personalization

Customers these days want a tailored experience and this has become the next big trend in the food delivery industry. User activities and behaviors are tracked and analyzed to suggest relevant restaurants and food items based on order history, user purchases, in-app behavior, and location improving customer satisfaction.

Additionally, personalization improves customer experience and user engagement, and even raises the conversion rate. Since personalization comes up with plenty of benefits, it is one of the most important food delivery industry trends.

Impact Of Big Data

Understanding customer preferences and taste is very important to stay competitive and this can be achieved by big data analytics. Using big data, food delivery businesses can track customer behavior like customer preferences, delivery time, complaints, and much more. Also, they can get insights on user experience on the app and what difficulties they face while using it.

It’s no surprise that food providers are collecting data and analytics to better understand their delivery operations. For example, DoorDash uses big data for everything right from plotting variables like stock inventory to predicting the expected demand and food preparation time.

Also, in April 2019, McDonald’s spent $300 million to acquire a big data startup. The multi-billion-dollar conglomerate understood that the best way to stay ahead of the competition is to measure, analyze, and improve performance.

Augmented & Virtual Reality

Augmented Reality is providing some creative methods to interact and engage with customers. Often a craving begins by visualizing delicious food items and the pictures featured on online menus usually don’t do justice to the food. With an AR 3D menu, the customers can see the size, texture, and presentation of each food item up close.

They can even see a 360-degree view of the food and zoom in to examine the minute details. This also helps customers in making purchasing decisions. Food businesses use AR and VR in their marketing campaigns to expand brand awareness and boost sales. Just Eat recently launched an augmented reality campaign to promote food offerings in a new and funny way.

Social Media Orders

According to reports, 4.62 billion people around the world use social media. People spend numerous hours browsing social media and the online food industry has a viable opportunity in food being ordered via social media. It gives a relatively inexpensive space to sell food items and reach potential customers through popular social media apps like Facebook, Instagram, TikTok, or Whatsapp.

For instance, Instagram has come up with a feature where customers can place an order for food through the Order Food button on restaurants’ profiles or through the Food Order sticker on their stories. To complete the order customers are redirected to the websites.

Simply put, using social media to drive revenue and more orders is going to be the next big thing in the future.

Artificial Intelligence And Deep Machine Learning In Delivery Management

AI and machine learning have provided real-world opportunities to experience cutting-edge technology. AI and ML technologies are yet in their beginning stage in the food industry, and the prospects for them to enhance the performance of the food industry looks quite promising.

Artificial Intelligence-based online ordering systems fully automate the restaurant’s takeout and delivery processes. That means there is the assurance of fewer errors in food orders. This technology communicates the most precise time of arrival for the orders to the customers.

Predicting food order volumes, ETAs, advanced route optimization, and auto-order allocation to delivery drivers are some of the offshoots coming from the use of Artificial intelligence and Machine learning in the food delivery industry.

Be Ahead Of The Market And Build Your Own Food Delivery App

Considering the future trends above, we can anticipate that the future is bright for the online food delivery industry. Since this industry has a huge untapped potential, this is the best time for budding entrepreneurs to follow the above-mentioned online food delivery trends and expand their business.

Yo!Yumm is one such online food delivery software that builds an online platform packed with features that are essential to keep up with the trends mentioned above. It is a 100% white-label solution and charges no recurring fee. It effectively caters to the needs of an online food delivery platform while providing enough time for entrepreneurs to keep up with the latest trends and technology in the online food delivery industry.