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Over the years, social media has continuously surprised its users with its amazing ability to adapt to the latest trends and consumer needs and requirements.
There has been a massive change in the functioning of social media platforms. What once started as a medium of communication and to stay in touch with connections has now evolved into a platform that shoppers are leveraging all across the globe to begin their shopping journey from product discoverability to the final checkout process!
A Glimpse Into The World Of Social Commerce
The quintessential method of selling products for E-commerce brands and businesses was through various e-commerce platforms where they would showcase their products along with price and other specifications and categorize products in different categories.
The customers visiting the platform would have to go through a proper process of discovering their preferred product and a lengthy checkout process to complete the buying journey.
However, the addition of the prefix social along with commerce changed the entire meaning and scenario for brands as well as the shoppers as Social Commerce allows brands to sell and promote their products through social media platforms and allows the users to purchase the products while socializing and without having to leave the platform.
Even social commerce has welcomed a set of trends that all the big global brands are highly leveraging to drive more sales.
Keep reading as we shall be covering the 6 best social commerce trends that you too need to adapt to achieve the desired sales of your brand!
Top 6 Social Commerce Trends That E-Commerce Brands Are Highly Leveraging
Display Products That Are Less Priced Yet More Popular
Even though people on social media are largely present on the platform to get inspiration around shopping, photography, and other aesthetics, it can be quite challenging for brands to convince them enough to click the Buy button and to purchase the product since the users majorly leverage social media platforms to make connections and keep in touch with friends, family, relatives, etc.
To give the customers an extra push, brands have started displaying products that are more economical and priced lesser, also terming the products as their best sellers.
Lesser-priced products attract customers more while scrolling through their social media, and they may be compelled to purchase your products.
Increased Live Streaming For More Engagement & Interaction
Another trending marketing technique that brands on social media are majorly using is to go live quite often to create a connection and increasing interaction with their potential customers.
Going live often is an amazing marketing strategy to launch or talk about the benefits of a new product, answer the queries on the spot, give live tutorials, or speak to an expert from the industry about your brand or its products.
A one-on-one conversation with the customers helps a great deal in increasing your audience’s engagement and kickstarting an amazing brand-user experience.
Marketing Through User-Generated Content
User-Generated Content is highly successful in influencing purchase-related decisions. More than 80% of customers go through reviews before finalizing and purchasing a product.
Since UGC is the content created by the users, it is the most authentic, genuine, and real form of content and is largely being utilized by all the global brands present on social media.
Collaboration With Influencers
Surveys suggest that more than 80% of people on social media get influenced by the recommendations of their favorite influencers and are ready to purchase from a brand.
Collaborating with influencers can help a brand increase their conversions and sales, provided you collaborate with someone who falls in the same niche as your brand. This is a trend that is being used highly and will only grow in the coming times.
Assisting Customers Using Intelligent Chatbots
Social media users are present all across the globe at different time zones, and assisting the client with the queries is mandatory to avoid loss of clientele.
This is why brands have started using smart chatbots to provide a human-like assistance experience to the users. Such chatbots work extremely well to assist the customers while making choices or providing product suggestions.
More Use Of Augmented Reality
People are always keen to try out the products before going ahead with the final purchase. Augmented reality helps potential customers of the brand to see and judge how the product looks on them using the power of technology and fun filters.
This enables the customers to make better shopping decisions, and it also avoids disappointment and ensures customer satisfaction.
Final Words
Social Commerce is an all-new social experience for the customers and works in favor of both brands as well as the customers.
We are now at the end of the blog, whereas you are now aware of the trending social commerce strategies that will tremendously help you in increasing your brand conversions and sales!
By Jack Roger
– I’m a technical writer. I am passionate about researching meaningful content and also putting it into words, such as innovation, technology, Social Commerce, and digital marketing trends.
Member since August, 2021
View all the articles of Jack Roger.
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