An entrepreneur must put effort in designing its company’s logo design as it becomes the face that consumers will associate with their brand. Unfortunately, business owners often fail to choose the right design for their business that may promote their brand and company message effectively. Since a well-defined logo plays a crucial role in creating your brand image, we have share some of the biggest mistakes that companies should avoid while getting their custom logo design done.
Simplicity matters the most. The more the logo design is complex, the more it loses its effectiveness. Although it comprises all the qualities of a successful logo design, if people are taking long to focus and understand it, all the efforts go useless. A complex logo can never add value to the brand whether used on billboards or in television commercials where it may come to sight for a few seconds. Getting a little deeper, an overly-complex logo design may also be difficult to incorporate in marketing campaigns where they are constantly distracting from the message.
You may have noted the success of a logo design depends on its memorability. Here, complexity or subtlety of the design is not in count. It can be caused due to several reasons; possibly resulting in being unsure of what you want from your logo design in the first place. An unappealing message to the target audience could also be a great issue in making your logo not worth remembering. Regardless, if your design fails to make a place in someone’s mind, it won’t ensue into sales.
So it is necessary to create a sticky logo design that captures the attention of your target audience wherever they see it.
Unequal Focus On Appearance And Message Of The Logo:
Balance is very importance in every aspect of your design. If you emphasize on a particular element like appearance of the logo rather than its message, it might become ineffective. Here the example of “Harley Davidson” and “Toys ‘R’ Us” would be ideal. It is so because they have delivered a message without invoking the visuals.
Harley Davidson’s logo entails a cool appearance associated with the motorcycle, while “R” in Toys R us’s logo represents a children-associated brand with fun.
An effective logo always adds value to the brand and stands out against a black and white background. If you experiment to add patterns, textures, or even other images in the background; it is certain that the final result would be cluttered, confusing, and also ineffective.
Not Unified Logo:
In a logo design, its unified elements convey a message in the way you want it to. Plus, all the elements work together to establish an image of your company. You may use more than one element in your design such as text, symbol, or character; but the need to be incorporated in a way to deliver the message as a whole – while each element ought to contribute something to the same message.
Not Readable Font:
The idea of Fancy fonts may be good for eye candy, but it somehow loses the readability. The more the font is decorative, the more it becomes hard to read. As discussed earlier, it causes the same problem as an overly-complex design and gets less recognizable when customers peep it on a television or billboard for a few seconds.
How To Avoid These Mistakes:
When you are hiring professional logo design services to build a unique brand identity in the market, you should evaluate these mistakes and give them a flash of this article. These are some of the common problems that they need to consider to consult you with the quality custom logo design, which may help you in every step down the road.
By Meshal Farid Bhatti
who is a professional content writer with a passion of working for different niches. She loves sharing her meaningful thoughts with public through her writings. She has covered diversified topics of software industry, logo design services, photography, nature, music, creativity, and more till date.