Featured Image Caption: Video Content Marketing
From catchy slogans to attractive graphics, everything in marketing is changing gradually. Saying that we are having a complete video revolution year for markets wouldn’t be wrong.
If you look at the statistics or go through the recent surveys, you will get to know that about 63% of businesses have already shifted to video content marketing. In fact, they are using video content marketing as an effective marketing strategy to promote and grow their business.
Undoubtedly, video marketing is new for some people and they are quite reluctant to adopt it. That’s because either they don’t know how video content marketing can help their business or they have no idea how video content marketing works. If you are also one of those please don’t worry, we are here to help you! Let us tell you how video production is changing the future of marketing;
1. Video Boosts Conversions and Sales
Most importantly, video content marketing can earn you money. If you add a video on your landing page, your conversions can increase by 80%. Your video will work efficiently despite the category in which you deploy it. It will directly lead to sales. This is because when the users watch a product video and get to know how the product works, they end up buying it. You only have to make sure that your video explains the product well. Click here to look for video production services in Melbourne!
2. Video Shows Great ROI
Video production is changing the future of marketing by showing a great return on investment. Although the video content marketing is not an easy or cheap task it pays off big time. Moreover, online video editors are continuously improving and getting affordable. You will be glad to know that you can make pretty aesthetic videos with your phone too! High-quality video is not the requirement. You only need to come up with a video that explains your product in the best way!
3. Video Builds Trust
To lay down the concrete foundations of conversions and sales we need trust. Building trust is the goal of many marketing campaigns. We believe that as a seller your goal should also be building trust. It will earn you huge benefits. You should know that the concept of marketing is entirely residing on trust.
Rather than focusing on selling, you should focus how to help someone with your product. This marketing strategy works best when combined with video marketing.
Selling strategies for the new content require a focus on ignition. Likewise, you must focus on trust and not just traffic. Most importantly, work on the elite people in your audience who’re advocating and spreading your content.
Video is a big yes to all the above queries. Video content marketing engages us and ignites emotions as none can. So, if you are serious about content marketing, you must have to be serious about video content too.