ga4 guide
  • [GA4] Google Analytics – A Complete Guide with Data Deep Dive

Featured Image Caption: GA4 Guide

GA4, also known as Google Analytics 4, is the latest version of Google Analytics that was released in 2020. In this guide, we will cover the basics of GA4, including how to set it up and use it to gain insights into your website’s performance.

GA4- An Overview

GA4 stands for “Google Analytics 4”. It is the latest version of Google’s web analytics tool, which provides insights into user behavior on websites and mobile apps.

It is designed to help businesses better understand their customers across multiple platforms and devices. It allows users to track and analyze data from websites, mobile apps, and other digital channels, providing a complete picture of user behavior and engagement.

One of the critical features of GA4 is its focus on event-based tracking, which allows businesses to track specific user actions (such as button clicks or form submissions) and understand how users interact with their website or app. GA4 also includes machine learning capabilities to help businesses analyze data and identify trends and patterns that can inform their marketing and business strategies.

To start with GA4, you must create an account and set up a tracking code on your website. Once you’ve done that, you can start collecting data on your website visitors and analyzing that data using the various reports and tools available in the GA4 dashboard. You can take help from a Digital Marketing Agency to proceed with the setup of GA4.

Some of the critical reports and tools available in GA4 include:

Real-Time Data

This report lets you see how many users are on your website, where they’re located, and what pages they view in real-time.

Audience Insights

This report provides information about the demographics, interests, and behavior of your website visitors, which can help you tailor your marketing efforts to target your audience better.

Acquisition Reports

These reports provide information about where your website traffic is coming from, including organic search, paid search, social media, and other sources.

Behavior Reports

These reports provide information about how users interact with your website, including which pages they visit, how long they stay on each page, and which actions they take (like purchasing or form-filling).

Conversion Tracking

This tool allows you to set up and track specific conversion events on your website, such as purchases, form submissions, or other actions.

Why did Google Updated Universal Analytics to GA4?

Google updated Universal Analytics to GA4 for several reasons. One of the primary motivations behind the update was to provide a more comprehensive view of user behavior across multiple platforms and devices, including websites, mobile apps, and other digital channels.

With the proliferation of mobile devices and the increasing importance of mobile apps in the digital ecosystem, it became clear that Universal Analytics had limitations when it came to tracking user behavior in these environments. GA4 was designed to address these limitations and provide a complete user engagement and behavior picture.

Another key factor behind the update was the increasing importance of privacy and data protection. GA4 includes features designed to help businesses comply with data protection regulations, such as GDPR and CCPA, by providing more granular control over data collection and storage.

In addition, GA4 includes several new features and capabilities unavailable in Universal Analytics, such as machine learning-powered insights and predictive analytics. These features can help businesses identify trends and patterns in user behavior and use this information to optimize their marketing and business strategies.

Overall, the decision to update Universal Analytics to GA4 was driven by a desire to provide a more comprehensive, flexible, and privacy-focused analytics platform that meets the needs of businesses operating in today’s digital environment.

How to Switch To GA4 from Universal Analytics?

If you’re currently using Universal Analytics and want to switch to GA4, there are a few steps you’ll need to follow:

Create a New GA4 Property

Initially, begin with creating a new GA4 property in Google Analytics account. You can do this by clicking on the “Admin” button, then selecting “Create Property” and choosing “Google Analytics 4” as the property type.

Install the GA4 Tracking Code

Once you’ve created your GA4 property, you must install the GA4 tracking code on your website or app. This code differs from the tracking code used for Universal Analytics, so you’ll need to ensure you install the correct one.

Set Up Data Streams

GA4 uses data streams for collecting data from different sources, such as your website and mobile app. You’ll need to set up data streams for each source you want to track and configure them to collect the data you’re interested in.

Set Up Conversion Tracking

If you’re using conversion tracking in Universal Analytics, you must set it up again in GA4. This involves creating conversion events and configuring them to track specific user actions, such as form submissions or purchases.

Import Data from Universal Analytics

Finally, if you want to view historical data from Universal Analytics in GA4, you can use the data import feature to transfer your existing data to your new GA4 property.

It’s worth noting that switching to GA4 from Universal Analytics can be a complex process, especially if you have a large and complex website or app. If you need help with how to proceed, consult a web developer or analytics or SEO Services expert to ensure everything is set up correctly.


In conclusion, GA4 (Google Analytics 4) is the latest version of Google’s web analytics tool, providing insights into user behavior on websites and mobile apps. This platform offers several advantages over its predecessor, Universal Analytics. It includes a comprehensive view of user behavior across multiple platforms and devices, machine learning-powered insights, and privacy-focused features.

This complete guide with deep data dive provides an overview of the key features and benefits of GA4, as well as step-by-step instructions on switching from Universal Analytics to GA4.

Overall, GA4 is powerful analytics tools that can help businesses of all sizes improve their digital marketing and customer engagement strategies. With its advanced tracking and analysis capabilities, GA4 provides a complete picture of user behavior and engagement, making it an essential tool for businesses operating in today’s digital environment.

By Vivek Sharma
who is a digital marketing specialist at a leading SEO service company in India, Better Graph. He often reviews digital marketing strategies for clients with the SEO team and is actively involved in SEO. He regularly consults, trains, and speaks on SEO, PPC, and local search techniques.

Member since November, 2022
View all the articles of Vivek Sharma.

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