The ecommerce market is packed with businesses struggling to gain the top ranking in Google and trying to hold as much market share as possible. And with every passing year, it is becoming very competitive as everyone wants to win the race and grab the market opportunities. Magento is a popular ecommerce platform with more than 2,00,000 online stores. But it is observed that despite choosing this feature rich platform many online merchants are unable to sell or convert visitors to buyers, So, what is missing?
In this piece of writing, we will discuss some very important tactics that will actually help you to increase your conversion rate.
So, follow the checklist below before launching and optimizing a Magento online store.
Go responsive and offer a great user experience:
Mobile devices have become an integral part of our life and more than 50% of all ecommerce traffic is generated from mobile devices. You might come across many e-stores that really look horrible on the smartphone. And this is what leads to increased bounce rates. Adopting a multi device approach by offering a great responsive design is recommended by Google and it also ensures easy implementation of digital marketing strategies. So, while developing your Magento e-store, don’t forget to target the mobile audience.
Choose a professionally designed Magento theme:
Each store is unique and has different requirements. With varied products and services, the target market base also differs. So, from the marketing perspective, selecting a custom Magento theme that can cater to your specific business needs will help in better conversion.
Customize the shopping cart page:
Whenever you have a customer at your shopping cart page, you are already half way to success. All that you need is to encourage your visitors to click on the “checkout” button as soon as possible and then continue with the transaction process. By default, the Magento theme uses a design that is not optimized for conversions. So, it is important to ensure that your shopping cart page is highly optimized for more and more conversions.
Go local and global:
If you are selling your services internationally, then it’s time that you also localize your Magento e-store for local places. Catering to both the local and global needs of the users will open up newer markets before you and this will help you to increase the conversion rates and have more sales and revenues.
Use one-page checkout booster:
Research has stated that up to 15% shoppers usually leave their shopping cart, simply because they have to fill each page while checkout process. The default Magento Checkout Page has a lengthy checkout process and if most of your customers are leaving the site without any purchase due to this, then you are losing sales because of the long checkout process. To avoid this, you need to simplify the process and reduce the steps for faster order processing.
Avoid performance bottlenecks and enhance website speed:
Waiting is something that customers simply don’t want to do while shopping online. So, optimize your website for high performance and this will also ensure a better SEO and help you gain an edge over your competitors. Every page should be fast and there should be no areas that might create problems for your visitors.
Optimizing your Magento website is very important to attain increased conversion rates and optimal sales. If you are focused on growth, then simply creating a beautiful online store is not enough.
By Namrata Singh
who is a digital marketing professional working with a tech Magento development company. She has knowledge of various technologies and latest digital trends and helps the company to strengthen their authority by publishing write-ups that are informative to the readers.
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