Featured Image Caption: Facebook Fan Page Creation Guide
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Creating a Facebook page is a good way to maintain a closer relationship between brand and consumer on the internet, as well as displaying exclusive and official content. But how do you create a Facebook page? Where do you start?
In today’s article, we’ll show you a basic guide on how to create a fan page, including some items to make your life easier and improve the level of content offered. Check it out:
Step by step guide to creating a Facebook page
The easiest way to create a Facebook page is on the site’s home page, before logging in. Below the fields for creating a new account, you’ll find a link to “Create a page for a celebrity, band, or business.”
By clicking on this link, we have the basic steps to start creating:
When you select the main category, you will see new fields, as in the example below:
To create a fan page on Facebook, you must have an active account on the social network, as the next step will be to log in with your account – or create a new one if you are a new user. Once you have done this, you will come across a blank page, waiting to be configured.
Facebook already asks you for some initial considerations and you can follow the following recipe:
- Create a profile picture for your Page. This image will identify your Page when others view your updates;
- A cover that is well integrated with your topic so that people can easily understand the purpose of your page;
- Also include basic information such as hours (if applicable), website, address, etc.
How to Create a Successful Fanpage?
Now that you’ve learned how to create a fan page, it’s time to take full advantage of the features and benefits of having a Facebook page:
- When creating a Facebook page, always think of a name that is easy to remember. Obviously, if you already have a brand for your business, the name of your fan page should be or contain your own brand;
- The second point you need to pay attention to is the appearance of your page. Therefore, customize your cover image and avatar very well;
- Have a defined language in your publications. In other words, choose whether you will follow a more formal or informal line in your writing.
Strategies for Facebook pages
Once everything is ready, it’s time to focus on attracting users and fans. Check out some strategies that are worth using to promote your page:
Like your page
As we said before, the Like button is essential at this point. Start with your username, like the newly created page. From there, it’s time to spread it to all corners and gather as many facebook followers as possible.
Recommend to friends
An interesting part of increasing the visibility of your page is to look at the “Recommend to your friends” box and see which of your friends are suited to the topic of your page. It is worth remembering that not all of your friends may like this topic, so don’t go around inviting everyone.
Use other networks
Using other social networks is essential. Use your Twitter account and share your new creation on Facebook. If you have a brand account, connect them by posting updates simultaneously. This can help followers who are exclusive to each network to expand their methods of following you by also following you on the other page.
Make email campaigns
Another source of likes can be through email marketing campaigns through people who already like your brand. If you already have a base, just send a message that your brand is now on Facebook.
Add the page to your website
Also add the page address to your official website. Make space for users who visit the site to also be aware of your presence on the social network. The same goes for Twitter. Create a logo, a small attractive “Follow us on Facebook” ad, for example.
Tell people
Don’t forget about traditional “word of mouth” either. Talk to your friends and acquaintances online. Don’t forget to ask for support to follow your company and click the Like button. It may seem a bit silly, but this tactic usually generates good results in a simple way.
Change your URL
Another important and simple strategy to do is to change the URL of your page. This will give you a more user-friendly address, making it easier for users and search engines to access it, as seen in SEO.
Have a Content Strategy for your Fanpage
After all the work and promotion involved in creating a Facebook page, don’t abandon it. Keep your wall full of news and information, always linking the content to your official website. Remember that users are there to receive everything related to your brand. Therefore, think about your followers when presenting new content on Facebook.
Be creative, mention interesting facts, and provide relevant information. Occasionally, add a video or an interesting photo. These are simple alternatives, but they work if applied correctly.
Promotion work must also be ongoing. From time to time, invite your network, always share the content posted on your personal profile and ask your friends to do the same.
You will see that this social network can bring much more than just a good relationship with the users who are connected there.
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