Featured Image Caption: CTA Creation Tips
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It’s difficult to find a part of a marketing message more important than the call to action (CTA). A CTA is typically several words designed to guide the reader into what they should do next. You’ll find these word combinations nearly everywhere on the internet.
Essentially, a CTA is what your content suggests a reader do after they finish reading your blog post, landing page, social post, or something similar.
So, what separates good from bad CTAs? You’re about to find out. Here are some of our favorite ways to write CTAs that convert in 2024.
Use Social Proof
Social proof is a concept that comes from studies in psychology. This concept states that someone is more likely to follow the majority opinion.
Example: You need to take your car to a mechanic. After looking at your options, you must choose between two mechanics. One company has a 4.9 rating on Google. The other business has a 2.4 rating on Google. Social proof is the concept that you’ll choose the higher-rated company because you perceive it as the better business.
So, how do you use social proof in your company’s messaging? Think of the most impressive statistics of your company and its products or services. If you’re an established business that’s fulfilled many orders, it could use a CTA of “5,000+ Products Sold” or “Join Over 10K Happy Customers!”
Include Pain Points
If you really want a CTA that catches a reader’s attention, ditching generic CTAs is a plus. Several examples of generic and overused CTAs include:
- Buy Now
- Click Here
- Get Started
While they can be somewhat effective, you can do more with a tried and true CTA tip: include benefits or pain points in your messaging. If you own a house cleaning company, an effective CTA could be “Clean My House” or “Have a Clean Home.”
Split Test Your CTAs
As you begin and continue fine-tuning your call-to-action statements, wondering which ones to keep, edit, to lose is a major challenge. Fortunately, you don’t have to think about which CTAs to part with by split-testing your calls to action.
Otherwise called A/B testing, split testing is a way to “test” content by showing different messages, designs, or both to an audience. As each audience member interacts or doesn’t, you continue gaining data. In time, split testing should point you to what CTAs are appealing most to your audience.
Give Something Away
A tried and true content marketing strategy that works well in 2024 (or any year for that matter) is the free giveaway. The best things to give away are things that don’t cost your business any money. A few examples of ideal giveaway products are free ebooks, infographics, and similar materials.
If a potential customer gives your business its email address or signs up for a newsletter, an appealing free offer might be the factor enticing them to hit that “Sign Up” CTA button.
Add a Sense of Urgency
A classic tip in the marketing world is to make things urgent for the reader. One way to achieve this goal is by including the words “now” or “fast” in your CTAs. If your company’s sale lasts a limited time or it expects to run out of a product soon, including this information can help you create an urgent CTA.
A few examples of an urgent CTA can include:
- Get Started in Minutes
- Contact Us Today
- Sale Ends (Date)
Make Your CTA Stand Out
A mistake companies sometimes make is crafting a great CTA, only for its button to blend in with the rest of its content. You might notice this happening if no visitors interact with your CTAs, especially on high-traffic pages or posts.
Instead of dealing with this source of frustration, you’ll want a CTA button or other element designed to be vibrant and eye-catching.
A few color scheme examples to consider with your next CTA can include:
- A navy blue background paired with a bright orange or white CTA button
- A mint green background paired with a white CTA button
- A black background paired with a hot pink CTA button
Craft CTAs Based on Audience Segmentation
If your business conducts any form of marketing research, it likely has an audience. In most cases, the majority of a company’s audience will share certain qualities and characteristics. Of course, these rules don’t apply to every company audience. But, no matter what, no one should know a company’s audience better than its employees.
Audience segmentation doesn’t mean leaving any of your audience segments out. Instead, it involves designing ads and content that appeals to each of your main audience segments. For instance, clothing companies often do this by using CTAs such as “Shop Men’s” and “Shop Women’s.”
The next time you begin creating CTAs, consider jotting down the tips in this article. After applying some effort and time, you’re likely to begin crafting call-to-action statements that would make any aspiring marketer jealous.
By Alex Eagleton
who is a content writer with eight years of experience publishing content for companies worldwide. From small to large companies, Alex works to deeply understand and resonate with his audiences. In his spare time, you can find him walking his dogs or playing video games.
Member since March, 2024
View all the articles of Alex Eagleton.
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