content marketing

Content Marketing

The content is king! And we are all mere subjects.

Well, that’s not technically right, but does talk loudly about the power of content. This extremely fast and competitive digital world digests content more than ever. The ideal user today finds solace in content for nearly everything in his life. Be it his medical needs or financial security, he looks out for content regarding the same.

However, this dependency on content doesn’t necessarily mean every content is consumable. With the number of options available to the consumer today, his preferences have changed too. The ideal consumer is very specific of the quality of content he/she is consuming. Their thorough dependency also means they take the consumption more seriously. This makes an opportunity for marketers that is tricky to fill in. This is the same reason why major brands fail miserably when it comes to content marketing.

Content is proving to be a brilliant form of engagement lately. It is in form of email letters, social media promotions or just your company blogs. Good content is made with proper planning and results in the engagement which brands crave for. Your customers want to know about you, your story and how you function. It’s your job as a marketer to make the best out of this curiosity. This is where content comes into the picture. The best content writing skills combined with many other factors lead to success for businesses. When played well your content marketing strategy speaks for you and your brand to your consumers.

The next obvious question is; how do you know if your content marketing strategy is working well for you? It wise to know well on time, if your strategy needs amendments or its already on full flow. This will help you plan insights for your future steps.

Here are 5 helpful Questions to Troubleshoot Your Content Marketing.

1. What business problems, you are trying to solve?

As a marketer, your prime job is to find a problem that bothers most of your consumers. If you are smart you also have a way to solve the problem for them. This is what makes your consumers choose you over others in the market.

So, what is the business problem you are solving? Is it significant enough? Answering these questions will tell you the real goal of your content strategy. You can also calculate if it needs any changes or not. It becomes easier to succeed when the goals are pre-defined.

2. Is your definition of success aligned well with your team?

It’s extremely important for every content marketer to have a team that’s aligned well with its content goals. A content writer and a designer do not necessarily make for the perfect team. Usually, a team is made keeping in mind specific results of your content marketing strategy, type and goals.

What does success mean to you? It could be the number of conversions, the number of engagement or a couple of metrics. Success could be very different for different content marketers, depending on their stage. When the metrics that decide your success rate are defined early, it becomes easier for the whole team to focus on them. The results are outstanding and leave space for lesser conflict.

3. Are you making use of the latest tools and techniques at the market?

New tools and techniques come up in the market in the same pace as new businesses. It’s a never-ending cycle actually, more consumers, more businesses and more technologies to run those businesses and so on. Content marketing is a tricky game and demands you to be on your toes. You need the right tools to reach your consumers, track your content efficiency and record them. If you do not have an open eye for the latest technologies aiding these factors, you will be left behind.

Better tools keep coming up. Make the best use of what’s available at present instead of waiting for the perfect tool to reach you. You can always easily learn about the newest tool that comes up next, as they don’t vary much. They usually come up with better additions to the older version.

4. What drives your editorial calendar?

Traditionally, content calendars were planned to keep in line with the market trends. They used to focus on the market more than the consumer. This has changed over the years and modern marketers let their consumers decide their calendars. This certainly seems like giving a lot of control to your consumers. The reason is simple. The consumer is the one consuming the content; making him the best advisor to tell what he wants. The consumer tells about his needs and makes it easier for the marketer to cater to it timely. This strategy has worked well in telling marketers how to cater to their consumers better. This also encourages you to have content that is informational and not just promotional. And it makes the consumer feels more valued and appreciated.

5. Do you have a loyal audience?

The whole idea behind your content strategy is to create better engagement with your audience. Initially, you can either rent a list or own a list of consumers you reach out to. However, it’s wise to have a list gradually that you can reach out to directly. You can tell about your products, make promotions and interact with them directly. This will make it easier for your brand to convince them to take desirable actions.

6. Are you willing to wait patiently for your results?

Content marketing is no easy fit, its challenging and time taking. There can be times when you have put every possible effort without many results. This should not dishearten you as it is just obvious. The market is harsh and it takes time to be noticed in a crowd. Once you are noticed and your consumer sees the value in your content, there no looking back. Obviously, unless you don’t pay attention to the latest market trends and practices. Content marketing is an ever-evolving scenario. You need to keep yourself updated with the latest consumer needs & preferences and also with new technologies in the market.

Shantanu Biswas

Author Bio: This article has been shared by Shantanu Biswas who is a co-founder Page Potato and loves to travel, cook and help other digital startups.