Beauty products are all about making us look and feel fantastic; and what better way to feel great than to know you are supporting an ethical company? With so many beauty brands on the market it can be hard to know just what cosmetics are ethical and what ones hide some hidden nasties. Alongside the issue of having to decipher which ones you should be supporting; how can you get ethical beauty products that don’t cost a fortune? This issue comes two-fold for most of us as we don’t want to waste money on products which don’t do what we were hoping for, and we don’t want to overspend on them in the first place. With more and more ethical brands coming onto the market every day, it’s good to know how to find the perfect balance of affordable, top quality makeup which doesn’t leave a mark on our conscience.

What Is Ethical Makeup?

Ethical shopping involves causing as little harm as possible when buying products, and not contributing to unethical practices. The majority of people are aware of unethical practices within the foods we eat such as the impact of unsustainable fishing and factory farming, but it goes far beyond what we put into our bodies. From real fur being masked as faux fur tricking unsuspecting shoppers into purchasing a product of cruelty, to microbead in cosmetics being banned due to them being harmful to marine life, many well meaning shoppers end up accidentally supporting something that goes against their ethical beliefs. However, there are a range of ethical brands on the market who are dedicated to causing as little harm as possible throughout production of their cosmetics.

What Products Actually Work?

Eyeliner:

The eyes are the window to the soul, and now with such as wide range of ethical eye makeup on the market, you can enhance your peepers the way you want. For bold wings go for the blacker than black Make Up Gallery Liquid Eyeliner from Poundland, for a more natural look choose the Natural Collection Kohl Pencil from the Body Shop.

Brows & Shadows:

Eyeshadow palettes from Urban Decay provide a range of bold colours for the rock chick or opt for Barry M if you want a subtle colour. The No.7 Extreme Length Mascara is ideal for long, luscious lashes, and the Elf Eyebrow Set from Boots is perfect to get your brows in tip top shape.

Lips:

Just because your choice of lippy’s is slightly more limited, doesn’t mean you can’t get those luscious lips you’ve always wanted. With The Body Shop Colour Crush you can get a bold colour that stays for hours. Beauty Without Cruelty are great for a subtle lipgloss with a hint of colour.

Skin:

For flawless skin, the Superdrug B. range is perfect. With primer, flawless matte or smooth foundation for all skin types, and stay spray, you can complete your skin cosmetics routine as smoothly as it applies. The B. skincare range acts as a perfect base with moisturiser, night and day cream for your full skincare routine.

Top 12 Ethical Beauty Brands

– Beauty Without Cruelty: vegan, cruelty free, environmentally friendly.
– Superdrug B.: vegan, cruelty free.
– The Body Shop: vegan, cruelty free.
– Marks & Spencer: vegan, cruelty free.
– Make Up Gallery (Poundland): vegan, cruelty free.
– Elf: vegan, cruelty free.
– Barry M: vegan, cruelty free.
– Kat Von D: vegan, cruelty free.
– Green People: vegan, cruelty free, environmentally friendly.
– Urban Decay: vegan, cruelty free.
– Natural Collection: vegan, cruelty free.
– No.7: vegan, cruelty free.

Don’t forget to look out for the ethical beauty symbols when shopping for cosmetics, skincare and household products.

How Can I Save on The Cost?

Shopping online has become a godsend for many ethical shoppers who are looking to save on their shop without compromising their conscience. From saving by comparing prices quickly and easily, to getting exclusive online savings, you can shop online and save a bundle. With voucher code websites such as Promo Codes For you can save money on big beauty big boys such as The Body Shop, Superdrug and Boots, all of which stock many of the ethical beauty brands mentioned above. With regular vouchers such as 30% off your shop at The Body Shop, you can stock up on top quality makeup without spending a fortune.

As long as you know how to distinguish ethical companies from unethical ones, getting ethical beauty products on a budget can be fairly easy. From noting down ethical beauty brands like the ones above, to shopping online for a wider range of affordable products, you can build up your makeup bag in no time. By swapping out the old for the new, such as the Revlon Highlighter Palette (£9.99 from Boots) for the Barry M Illuminating Highlighter Palette (£6.49 from Boots) you can not only support a company you believe in but also save money on your beauty buys.


Tegan Groombridge

By Tegan Groombridge
who is a writer for a number of money saving websites and blogs. In her spare time, she likes to read, play rugby and run. Her goals this year are to write more for her blog online and complete a 5km run in under 30 mins. She lives in the UK with her husband, cat Chui and dog Milo.

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