Featured Image Caption: Student Using Online Education Service
Rising awareness regarding the importance of education and literacy has considerably accelerated the education industry. However, the continuous struggle of students to learn subjects in school has brought forth the trend of online private tutoring to supplement academic support and overcome school inadequacies. It has become one of the widely adopted learning methodologies with an aim to enhance the academic performance of students.
Stats reveal that the private tutoring market is expected to reach $8.37 billion by 2025, progressing at a CAGR of almost 8% during 2020-2025. The growing emphasis on STEM education and the rising popularity of personalized learning is the major factors propelling the market growth.
Rising Level of Competition
The leading schools and universities across the globe have strict criteria for admission, such as good grades, passing their difficult entrance exams, or English language exams, which has increased the competition among students.
As per the Global Education Census Report 2018, about 4 in 10 surveyed students (43%) had received private tuition outside the school worldwide, wherein in China, it accounted for more than 5 in 10 surveyed students (57%), followed by India (55%), and 1 in 10 students in the U.S.
Increased Spending on Education
The focus of high-income families has shifted to private tutors as the quality of school-based education is declining gradually. Parents in developed countries tending to spend more on children’s education is also likely to expand the private tutoring market size.
Online tutoring is more affordable than offline school and college education. Many prestigious universities such as Harvard and Boston facilitate online tutoring sessions at reasonable prices for the students.
The government is actively promoting the digitization of education and there are various government-led initiatives across the globe that are making way for the infrastructure required by the students to learn online.
The market is fragmented and the degree of fragmentation is accelerating with every passing day. The increased penetration of the internet and smartphones, government-led initiatives, and skill development and employment have built immense growth opportunities for the businesses in this industry.
Byju’s, an Indian EdTech company, that launched its new live online tutoring service to offer after-school tuition to students. Therefore, to leverage the current market scope, businesses need to strengthen their foothold in the fast-growing segments while also maintaining their positions in the slow-growing ones.
Trends in Online Private Tutoring
As educational players are competing to make the learning experience more relevant and empowering, they are eager to make informed and strategic moves into the future. We have rounded up top trends in online private tutoring that will surely set the pace for growth.
The hybrid model is expected to gain a lot of traction as many students and teachers still see the classroom’s traditional learning overriding the online format. Therefore, many industry players are up for creating a hybrid of offline and online sessions. It also gives an edge to offline tutoring businesses to go online and expand their network across geographies.
Many learners prefer to study a particular topic instead of going for a full-fledged course due to various constraints like – time and budget. Education service providers are now designing and delivering microlearning for these students in rich media formats which can be accessed through multiple devices.
Many education providers are incorporating gamification tools for the students as an engagement tool. This is aimed to get the students well-acquainted with the lesson and course material.
Why Start an Online Private Tutoring Marketplace
If you are still not sure about starting an online private tutoring marketplace, we have compiled a list of benefits of an online tutoring marketplace for business owners. Have a look at them in detail.
Online Private Tutoring Marketplace is Highly Profitable
Online private tutoring marketplaces offer the most remunerative business models to edupreneurs. The demand is rising and people are more than willing to pay for online tutoring which makes it one of the top ways to make money online.
The Future Prospects are High
The online private tutoring marketplace has been outrightly popular today because of all the new trends dominating the industry. The industry will also be accommodating new technologies to make learning more interesting and engaging in the future. This makes budding entrepreneurs eager to build an online private tutoring marketplace and enter the industry race.
Wider Range of Audience
When it comes to tutoring online, there is a diverse range of subjects to offer. Some of them are:
- Digital Marketing
- Communication Development Courses
- Marketing, and many more
With this wide range of subjects to offer the industry, it has a much wider range of audience to receive them increasing the prospects of the business.
More Flexibility for Students
Online tutoring sessions offer more flexibility to the students since they do not need to commute to be physically present at a pre-decided location. Students can learn at their own pace from their place of comfort which makes online tutoring a preferred option for them, thereby making online tutoring a potential business venture.
Apart from the growing demand, online private tutoring is easy to deliver, and often more valuable than any other delivery method. In fact, as upcoming trends show, online tutoring may be the most important source of education for the years to come! If that would happen, you wouldn’t want to be the only one who’s left out.
How to Start an Online Private Tutoring Business
You need an appropriate business plan in order to launch a tutoring platform and stand out in the field. But, before having to look at the process of launching an online private tutoring business, let’s discuss the essential features required in an online private tutoring marketplace.
Video Interaction Tools
Online tutoring marketplace should allow video interaction between students and teachers to have a more engaging and fun learning experience. Other than video conferencing, online tutoring platforms should also consist of interactive tools to enhance the learning experience. Some of them are:
- One-on-One/Group Tutoring
- Real-time message translation
- Code editor
- Screen sharing/recording
Incorporating smart search for the students helps them to find the relevant teachers and sessions without any hassle. Filters based on factors like subject, specialization, price, reviews, etc. make the user experience on the platform more friendly.
The platform should be able to cater to the users in different languages for which it requires to be multilingual. This becomes more necessary when you are expanding your services to other nations where people speak and understand different languages.
Multiple Payment Gateways
Integrating payment gateways that are convenient and secure for the users to make payments are highly recommended to be in an online tutoring platform. Make sure the payment gateways you integrate are well-known to build the trust of the users on the platform.
An online tutoring platform should also allow students to leave their reviews regarding the session and the teacher after a session is successfully delivered. It improves the trust and appeal of your website and helps to attract more students.
Time Zone Specific Reminders
Alerts/reminders for the upcoming session eliminate the geographic barrier among the users from different time zones. The relevancy of this feature becomes more if you plan to expand the business across the globe.
Analytics & Insights
The online tutoring platform you develop for your business should be able to get in-depth insights on the performance of the website. The details like students registered, teachers onboard, total revenue generated, etc. should be available on the platform.
Coming back to launching the platform, primarily there are two ways to build such a platform, and both of them account for different levels of cost, time, technicalities, knowledge, and resources.
- Custom Development
- Ready-made Solution
This is when you develop the entire website from scratch. Considering the above-explained features and functionalities, you either need to be skilled in programming languages or hire a team of professionals. Undoubtedly, the website development from scratch gives you complete control over your requirements and you can incorporate unique features into the platform, however, it takes months, or even years to fully develop and test the platform and demands hefty monetary investment.
A turnkey white label solution like Yo!Coach allows you to set up an online tutoring platform with ease. It has all the above-discussed features and saves all your time, effort, and money. As the solution is white-label, it gives no trouble in customizing or branding.
The solution comes with lifetime ownership, i.e. no recurring fees, and is highly scalable to accommodate the growing needs of the business in the future. The one-time investment in Yo!Coach allows you to own the script, tinker with the source code to customize the platform the way you want.
Moreover, you do not need to depend on multiple vendors for different modules like bookings, payments, video conferencing, etc. Spending a fortune, waiting for months, and hiring a team of developers is also not required when you choose a ready-made solution. You can set up a tutoring platform in any specialization/niche you want and start earning revenue.
That’s pretty much all about starting an online private tutoring platform. Starting from the trends in the industry and reasons to start a tutoring platform to the essential features required and how to launch, you have got everything you need.
By Ramesh Lal
who is a digital marketing executive at FATbit Technologies. He has extensive expertise in assisting businesses streamline their business operations and launch new ventures. With in-depth knowledge of B2B marketing, Ramesh also assists B2B businesses in reaching new customers and securing conversions.