Today, in a digital era, all the focus is on digital marketing. So it’s very easy to overlook an old trusted medium of effective marketing that can play a vital role in your marketing mix. But, wait. Direct mail marketing is still alive.
This direct marketing method has been used widely by people for many years. You can make it more effective by using it as a tool to handle a single task, instead of running large-scale costly campaigns.
You can use it direct mail to generate new leads, to strengthen relationships with existing customers, or to direct sales.
Once you have decided your objective you can follow the below 5 tips for effective direct mail marketing.
1. Make Use of a Clean List
Your mailing list is the most important component of your direct mail campaign. Old contacts and incorrect email addresses will create a wasted investment. So, ensure all the addresses and names are accurate.
2. Make Content Personalized to the Customer
You should invest your time in learning about your customer. Communicate with them accordingly. Analyze their purchasing behavior and shopping preferences and write content consequently to drive more sales.
3. Make it Creative
Direct mail can be very effective if you have appropriate knowledge about what to send. Always keep in mind send a more creative message to fewer people. It’s not always about quantity but it is about quality. Make your message simple and clear with a catchy headline. So, your reader immediately gets an idea of what you offering. Your words in the description should be short and easy to read if anyone is speedily skimming the content.
4. Use Technology
Whether you believe it or not but you can add technology to your direct mail such as sound bites, augmented reality, or can use video mailer. All these will really stand out and your audience will surely appreciate your effort.
5. Be Quick
You have only 5 to 6 seconds to grab the attention of your audience. So use it wisely. Make use of bright colors and unique images. Be creative. Your graphics and messages are very important to build curiosity in your reader’s mind. As per your mail format and the services you are offering you can include 2 to 3 images in your direct mail. It is a general rule for the success of your direct mail marketing campaign.
Direct Mail Marketing holds a lot of importance even in today’s modern times. You can make it more effective by using it as a tool to handle a single task, instead of running large-scale costly campaigns. Some tips need to be followed to ensure this type of campaign’s efficacy. Firstly, we need to use a list where addresses and names are accurate and up-to-date. Next, we need to craft tailored content that will compel the reader to open the mail and read. Sending a creative message to fewer people will depict your emphasis on quality over quantity. Add technology to your direct mail to make it stand out. Lastly, you have only 5 to 6 seconds to grab the attention of your audience. So, use it wisely.
In summary, keep in mind your direct marketing campaign goals and objectives. Use the above tips to create an exclusive direct mail plan to get in touch with your prospects and consumers. Don’t think direct mail is an old-fashioned option. Look at it as a practical marketing approach that can bring you results.
By Alena Mathew
who is a full-time blogger and is always passionate to explore new areas of writing. She believes that being unique is one of the best mantras of a successful writer. Nothing can stop her from uncovering the eccentric facts about everything!