Featured Image Caption: Facebook Marketing
The digital marketing world is sure to be taken advantage of in today’s era. Of all, Facebook, Instagram, and Twitter are burgeoning platforms to market your products & services. However, are you a marketer who is struggling to use these platforms at their best? Well, if yes, don’t worry, this article will totally help you gain that advantage.
There is no one-size-fits-all approach here, but there are proven ways to hone your Facebook marketing skills. Like any other marketing venture, you must know what you are diving into. Let’s look into this blog to understand better what skills you need as a digital marketer.
1. Define Objectives & Critical Results
Can you answer the most basic question, ‘Why are you using Facebook to promote your business?’
Facebook should be a pillar of your marketing techniques. Understanding how you expect it to advantage your business makes it simpler to leverage.
If you do not know what you want out of Facebook, you will fail to set up a Page and putting out great content to reach your target audience. Therefore, your 1st step is to determine what you want to accomplish.
Your Facebook objectives should support your company goals. This means you should view everything with a bigger picture.
- Establish brand awareness
- Familiarize the audience with your product/service
- Attract new customers
- Enhance customer service
- Engage past customers
- Build new relationships
Each one is achievable with the ideal Facebook strategy in place. Your next step is to evaluate your existing Facebook usage.
2. Assess How You’re Using Facebook
When was the last time you viewed your Facebook newsfeed for the 1st time? If you say never, you must consider doing it. Take some time and a good glance at your content through the eyes of a new fan. Now you will perform a deep dive into who you’re communicating with.
3. Know Your Audience
Wish to stay relevant & reasonable in your audience’s mind? Get to know them, what issues do they encounter, and how can you be their savior.
Perform this exercise by looking at things from the viewpoint of your customers. What do they need when looking at your product or service? This is an opportunity for you to spell out specifics.
Have you defined your target market & the reason behind their connection with you? Once you do, discovering & sharing the right content becomes way easy.
How to Implement this in your business?
Answer to each of these questions below:
- What is the purpose of your audience?
- What are they dealing with?
- How do you solve their issue?
4. Data mining for Top Opportunities
Facebook can be used for various reasons starting from marketing, analysis, sales, research, customer service, and human resource are top uses. Data mining to understand better how your users engage with your Page offers valuable insight. Examine these insights to see relevance & engagement statistics & patterns.
5. Choose your Core Topics
These will behave as keywords or your audience’s purpose that will assist with search optimization. In a nutshell, create topics that you would want your business to be recognized for. Simultaneously, these topics will attract & grab the attention of your fans & prospective customers.
This can be helped dramatically by using images & catchy graphics to create tremendous engagement. Before venturing into your primary content, you should write down the topics you want to include. The simplest way to do this is to consider customer FAQ questions. Answer them clearly and concisely.
6. Choose Your Success Metrics
This includes deciding how you will measure and assess the effectiveness of your social media plan. You’ll even ascertain how to expand an engaged & loyal legion of fans. Because despite what several social experts state about ROI, it can be measured. This procedure will need a better understanding of your CLV (customer lifetime value) or the average income produced by a customer during their whole engagement period with your company. Utilize this number & compare it to the outcomes you’ve produced across each Facebook campaign.
7. Measure Facebook Outcomes
Set up the things you will need to measure your outcomes based on your business’ objectives. It is even essential to make the measuring process more straightforward. You can do this by tracking your outcomes using a landing page or an exclusive promotional code. Avoid the mistake of simply jumping into the fierce competition and discomforting customers without having any clue. Research is an essential basis for performance. This will involve an action plan for today’s top social networking platforms. Spare some time to check out what’s out there, scope the competition & understand your TA.
8. Automate, Engage & Expand
Follow a transparent system to stay on top of your updates while interacting with your clients. You can even do this by automating your updates, which will prove to be a success for sharing updates consistently.
Besides that, get involved in the conversation. Respond to questions and communicate with them. This will help establish strong relationships with customers, clients, and even prospects.
9. Never Stop Testing
After measuring your results, you utilize this data to calculate & estimate how you will improve.
What changes can you make to the A/B test? What slight tweak will boost your market reach & fan base?
This is an essential aspect that should be done to maintain growth. It even involves ascertaining if the previous goals have been achieved. If you have completed them, it’s time to set new ones. If not, it’s time to examine what’s working and what’s not, & what needs an overhaul!
The Bottom Line
To succeed on Facebook or any other social networking platform, it has to be a long-term commitment. This is where you need to be consistent and show up regularly, instead of whenever it’s convenient. Above that, you’re developing a process that will give you purpose. So are you ready to expand a profitable Facebook marketing strategy?
By Harnil Oza
who is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites.