Fragrance has a power of persuasion stronger than that of simple words, appearances, emotions, or will. You must have heard that, “The unnatural and strange have a perfume of their own”. The power of perfume has always been evergreen.
The Major Problem with Indian Fragrance Industry
There are few Indian companies that manufacture perfumes in an unorganized way to make the perfume cheaper with the use the low quality ingredients. Systematic use of aromatic plants and herbs can bring commercial as well as economic advantages to our country. Setting up of small-scale crucial oil extraction and processing quantity can provide adequate employment chance for the rural youths.
Statistics of Indian Fragrance Market
The hot and humid Indian climate had made the Indian fragrance market more popular and dynamic. It’s no more a luxury product but a necessity. It has grown rapidly in last few years due to significant importance and advancement in technologies. The growing self consciousness and obsession of people in personal grooming and health care had made them choose the international branded fragrances. It has successfully grown at a CAGR of 10.0% in which the online perfume market is a big industry of about Rs 148 crores.
With the right manufacturing units it is supposed to grow by approximately 120% to Rs 345 crores. And the fun fact is our dry state Gujarat contributes to approximately 6% of the total perfume market in India. The global fragrance market is estimated to be worth about USD 40.1 billion.
The French are known to be the pioneers of in perfume industry. It was after 20th Century that scents and designer perfumes were produced in other countries as well on a mass scale.
About the Company
PerfumeBooth is an online perfume store situated at Kirti Nagar, New Delhi. It was founded on December 2016 by Rohit Kumar Agrawal and Sunil Dutt. The Company came up with its own version of International Branded perfumes from far away countries like France, Dubai and England. It’s a joint venture of three perfume enthusiast Rohit Agrawal, Richa Agrawal and Sunil Dutt.
Together the trio had managed to crack the code when they figured that perfumes are associated with an ‘expensive’ purchase, whereas deodorants are ‘affordable’. So, they began working on the concept of Perfume Booth. After a year of thorough studies and vigorous research in the Indian fragrance market a unique concept was born that has managed to eliminate various steps in marketing and distributing a perfume, hence bringing down the cost to minimal.
The Concept Behind the Success
The aim of the company from the very beginning was to bring down the cost of imported perfumes and to make it available and affordable in a country highly dominated by deodorants and body sprays. They set up their aim to reach the lower medium class audience along with the upper luxury class. For them perfumes is necessity more than luxury. The lavishness of perfumes should not be death with its pricing, but with its glorious charm. It came up with a brand new concept of Perfume Selfie, and accommodated seven variants of quality EDT/EDP ranged mini tester perfume series packed in six different Selfie boxes curetted separately for men and woman.
The women’s store has lurve, teaze and Sophistique perfume Selfie, and the men’s section consists of Cazanova, Mazculine, and wyld perfume Selfie. All the perfumes belong to different International brands ranged from Lomani, Emper, Creation, Chris Adams, Louis Cardin, and Maryaj to English Blazer and My perfume. From the first day of the product launch the company has got countrywide overwhelming response for the product and the concept. The startup has made it to get over 400 shipping orders per day in just a period of five months. It also sells wide variety of 100ml bottles of exotic international perfumes that are quality tested and comes with precious top, middle and base notes of floral fresh and aquatic flavors.
The Outcome of the Product
Both Men’s and female have perfume essentials. The perfumes in the Selfie kit are designed in such a way that it could be subdivided into various sections like formal, date nights, fun outdoors, beach parties and everyday wears. Every Indian man’s desire is to be a superman. They love to be in limelight every time. They want instant affection and long lasting impression. Now everyone has at least four variants of different perfumes, rather than using a single signature perfume people tend to change the scent regularly and keep the special one for special occasions. With the wide range of PerfumeBooth’s perfumes now you don’t need to save one for only the best days. It’s less expensive so you can easily wear any of your favorite flavors any day and walk in proud with it.
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